What are the responsibilities and job description for the TikTok Content Creator position at Outlier?
About the Role
As we head into our 3rd full NFL season, we’re building a cohort of 6–10 content-savvy creators to help us dominate TikTok and Instagram Reels during NFL and college football season.
If you live and breathe sports, scroll sports betting TikTok, and have a camera roll full of viral ideas — we want to give you the keys.
Remote (U.S. based)
Duration: August–December 2025
Part Time, Paid Role
This role reports to the Head of Marketing.
Who We Are At Outlier
Outlier is a sports betting research tool for aspiring, intermediate, and advanced sports bettors who understand that data is the foundation of a profitable sports betting strategy, and empowers such bettors to make smarter betting decisions by pairing hyper-contextual and relevant sports data with available betting markets.
Unlike traditional sports data sites like ESPN and Basketball Reference, Outlier organizes and visualizes data for easy comprehension, efficient decision making, and immediate execution. Think Bloomberg Terminal for sports betting.
Outlier is venture-backed, profitable, and regularly ranked among the top-50 sports apps in the Apple App store, with 12k reviews and a 4.9 star rating.
What You'll Do
- Own your own content account (yes, fully yours — brand-powered, but creator-driven)
- Create short-form video content (TikToks & Reels) around sports or sports betting — news reactions, picks, how-to’s, hot takes, trend breakdowns, and more
- Help drive qualified traffic and installs to Outlier through entertaining, creative, and on-brand content
- Engage the community: Monitor comments, DMs, trends, and conversations—participate actively and maintain brand voice.
- Experiment with formats, trends, edits, and storytelling to grow your audience
- Collaborate with our marketing team for insights, data, and strategy support
What We’re Looking For
- You’re highly social platform literate and obsessed with TikTok or Reels — and know what performs
- You love sports (NFL, CFB especially) and can speak betting fluently — or are excited to learn fast. Bonus points if you are also comfortable creating NBA, MLB and soccer content.
- You're scrappy, creative, and want full ownership of your work
- Comfortable being on camera, then editing and posting end-to-end.
- Experience with tools like Canva, CapCut, Premiere Rush.
- Prior community engagement on social media (e.g., managing comments, DMs).
- You’re available to post regularly during football season (5-7x/week minimum)
What You’ll Get
- A chance to build and scale your own creator brand — with our support and data
- Full access to Outlier (and insider analytics) to fuel your content
- Mentorship from seasoned marketers and the chance to contribute strategically.
- A weekly stipend performance bonus tied to account growth and traffic driven
- Potential to transition into a full-time role based on performance.
- A standout portfolio piece in the exploding sports betting creator economy space
Think you can go viral this football season?
Apply now: https://forms.gle/CptoaXj3xWM1JFD79
You will be asked to provide:
- 2-3 links to your past content (TikTok, Reels, or YouTube Shorts),
- A brief note on a recent trend you’d adapt for Outlier
- 2-3 sentences on why you’re the best fit for this role
