What are the responsibilities and job description for the UX/UI Manager position at Outerknown?
POSITION DESCRIPTION
Title & Reporting Relationships
Position Title:
UX/UI Manager
Brands:
Outerknown, Firewire Surfboards, & Slater Designs
Reports to:
GM eCommerce & Digital Marketing
Department:
Digital
Oversees:
None
Interactions:
Creative, Production, Ecom/Digital, Customer Service
Main Purpose and Major Challenges of the Role
Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.
This role has a 4 day in-office expectation.
ACCOUNTABILITY:
Conversion Rate Optimization
Own and drive the end-to-end CRO program, including roadmap, prioritization, execution, and reporting.
Define and maintain a testing framework (hypothesis quality, statistical rigor, velocity, win rate).
Lead development of data-driven UX strategy aligned with revenue, margin, and customer growth goals.
Translate insights into clear test hypotheses tied to business impact (AOV, CVR, RPV, LTV).
Partner with Analytics to ensure clean tracking, experiment design integrity, and attribution accuracy.
Establish and manage a prioritized experimentation backlog across funnel stages.
Drive continuous optimization cycles, incorporating learnings into future tests and product decisions.
Own reporting cadence (weekly/monthly/quarterly) with clear insights, not just results.
Identify and quantify opportunity sizing (impact modeling before testing).
Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights.
ACCOUNTABILITY:
User Experience
Own the end-to-end UX/UI vision for the websites, ensuring consistency, usability, and brand alignment.
Lead design of high-impact surfaces (homepage, PLPs, PDPs, checkout flows, landing pages).
Create user journeys, flows, wireframes, and high-fidelity designs grounded in data and user behavior.
Establish and evolve a scalable design system (components, patterns, tokens).
Ensure designs are feasible, performant, and aligned with engineering constraints.
Drive UX consistency across all digital touchpoints (site, landing pages, campaigns).
Partner with Engineering and Product to ensure high-quality implementation and QA.
Balance speed vs. polish—knowing when to ship quickly vs. refine.
Own the briefing of UX/UI requirements for projects entering the development queue, ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release.
AI leverage expectations:
Rapid prototyping and variation generation
UX audits and heuristic analysis
Personalization and dynamic UX concepts
ACCOUNTABILITY:
Consumer Insights & Research
Own customer insight generation across qualitative and quantitative sources:
heatmaps, session recordings
surveys, user interviews
analytics funnel data
Translate insights prioritized UX improvements
test hypotheses
strategic recommendations
Identify behavioral patterns and friction points across segments (new vs returning, device, channel).
Build a centralized insights repository accessible across teams.
ESSENTIAL SKILLS & QUALIFICATIONS
3-5 years of CRO or UX experience
Comfortable with A/B testing and managing a testing calendar
Figma or other prototyping tool experience
Strong communication skills
Strong attention to detail
Good at taking initiative
Previous retail experience a plus
Experience leveraging AI tools for CRO and UX/UI a plus
Graphic design experience a plus
Salary : $75,000 - $95,000
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POSITION DESCRIPTION Title & Reporting Relationships Position Title: UX/UI Manager Reports to: GM eCommerce & Digital Marketing Department: Digital Oversee...more
