MarComm Strategist - FMOL Health System

Assists in developing and carrying out marketing plans for all hospital services, both specifically and in general. Markets product lines to local industry and serves as liaison between hospital and business community. Works with public relations efforts, advertising, community events, community education and other marketing efforts as the premier provider of hospital services in its service area.

• Team
• Implements and oversees selected internal and external special events including the annual golf tournament, and service award banquet.
• Serves on administrative committees and attends meetings to provide consultation and recommendations to Administration regarding the department's area of expertise.
• Creates, implements, and oversees communication programs which effectively promote and describe the hospital and its services. Aids in the preparation of presentations and/or speeches to internal and external audiences.
• When requested, adjusts personal schedule to meet department/unit needs.
• Service
• Directs all hospital advertising and promotional activities to promote the hospital's high quality health care services.
• Produces internal communications including team member newsletters, and external communications such as the physician newsletter and press releases.
• Oversees advertising and promotional production for product lines internal and external to the department, evaluates advertising effectiveness, and appraises suitability of media for specific products and services in an effort to ensure quality services and timely project completion.
• Serves as liaison to departments within the hospital by attending meetings and aiding in the development of communications materials, and coordinates service delivery and provides overall communication support between the department and departments within the hospital.
• Reports to work on time, and if necessary, reports tardiness to appropriate person.
• Employee shall conform to regulatory, customer and organizational requirements.
• Responds appropriately to fire, safety and disaster situations.
• Adheres to infection control practices.
• Quality
• Oversees the development, implementation, and maintenance of the hospital's web site including its content.
• Develops and implements marketing research and customer relations policies and procedures, identifies consumer health care needs, and assists administration with product development to address these needs. Identifies opportunities for promoting the hospital's quality health care services in the community.
• Estimates future departmental personnel, equipment, and supply needs in order to ensure the attainment of operating goals. Develops, recommends and implements the annual capital equipment, personnel, and operating budget for the department. Conducts periodic reviews of departmental performance, analyzes budget variances, and implements responsive action.
• Utilizes time to accomplish work in an efficient manner.
• Maintains a professional appearance, according to job requirements, at all times.
• Stewardship
• Responsible for responding to requests for information for external constituencies.
• Coordinates, promotes, and implements regular community education events alone or in coordination with Professional Development and Community Outreach.
• Develops positive relationships between the hospital and community agencies, special interest and civic groups, and professional affiliations by acting as a hospital representative. Works through civic groups and public education activities to improve community health and foster the hospital's image as a leader in the health care industry.
• Growth
• Performs other duties as assigned.
• Attended all required mandatory educational sessions.
• Assumes personal responsibility for ongoing continuing education and professional development.
• Accepts additional work assignments as assigned by supervisor.
• At least 5 years' experience in Marketing
• Bachelors in Journalism, Advertising, Communication, or Marketing