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Senior Enrollment Manager

OU Education Services
Norman, OK Full Time
POSTED ON 12/11/2025 CLOSED ON 1/13/2026

What are the responsibilities and job description for the Senior Enrollment Manager position at OU Education Services?

Location: Norman or Remote for right candidate

Department: Enrollment Management

Position Summary
The Senior Enrollment Manager is a high-impact leader responsible for driving exceptional performance across an enrollment team while supporting the buildout of a new undergraduate online portfolio. This role requires a seasoned enrollment manager -someone with a proven track record of leading high-performing teams, consistently exceeding conversion goals, and executing with urgency in a metrics-driven environment.

Reporting directly to the VP, Enrollment Services, you will work at an advanced level to develop this new business unit within Enrollment Services as well as directly lead a team of Enrollment Coaches in their day-to-day activities. You will coach, develop, and elevate a team while also supporting the creation of scripts, workflows, communication strategies, and reporting models that enable scalable, predictable enrollment outcomes.

Key Responsibilities

High-Performance Team Leadership

  • Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion and start targets
  • Set clear expectations and manage to outcomes, through high quality interatctions and consistent activity, with transparent accountability
  • Conduct regular 1:1s, call coaching sessions, QA evaluations, and performance reviews
  • Foster a culture of excellence, ownership, and student-first service – effectively leading your team through changes that move the mission forward




Operational Support & Scalability

  • Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other key enrollment collateral
  • Assist in designing and optimizing student journey workflows that improve speed-to-engage, conversion, and yield
  • Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations
  • Become a SME in the Undergrad programs, processes, and systems to support collaboration with internal teams and University stakeholders
  • Help build dashboards, KPIs, and reporting tools that give clear visibility into funnel health




Data-Driven Execution

  • Monitor daily, weekly, and monthly performance; identify bottlenecks and escalate actionable insights
  • Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel
  • Leveraging performance metrics and trends, hold the team to high standards for both behaviors and measurable outcomes




Cross-Functional Collaboration

  • Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences
  • Support new program launches by preparing advisors with the right training, resources, and program knowledge
  • Provide meaningful feedback on lead quality, student barriers, and operational improvements




Qualifications

  • Bachelor’s degree required; Master’s preferred
  • 3 - 5 years of enrollment management experience leading teams in a high-performance, metrics-driven environment
  • Proven record of leading a team to consistently meet or exceed enrollment and conversion goals
  • Proven track record of creating solutions to challenges and implementing strategies to successful outcomes
  • Strong writing skills for scripts, email templates, and communication flows
  • Experience with CRM systems (Salesforce preferred) and reporting dashboards
  • Ability to lead through clarity, urgency, and accountability in a fast-paced environment
  • Ability to interface with high level university leaders, representing OUES professionally and positively




Competencies


  • High-performance leadership
  • Coaching and accountability
  • Data-driven decision-making
  • Exceptional communication and writing
  • Continuous improvement mindset
  • Strong execution and ownership
  • Change Management




We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Salary : $85,000 - $100,000

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