What are the responsibilities and job description for the Senior Enrollment Manager position at OU Education Services?
Location: Norman or Remote for right candidate
Department: Enrollment Management
Position Summary
The Senior Enrollment Manager is a high-impact leader responsible for driving exceptional performance across an enrollment team while supporting the buildout of a new undergraduate online portfolio. This role requires a seasoned enrollment manager -someone with a proven track record of leading high-performing teams, consistently exceeding conversion goals, and executing with urgency in a metrics-driven environment.
Reporting directly to the VP, Enrollment Services, you will work at an advanced level to develop this new business unit within Enrollment Services as well as directly lead a team of Enrollment Coaches in their day-to-day activities. You will coach, develop, and elevate a team while also supporting the creation of scripts, workflows, communication strategies, and reporting models that enable scalable, predictable enrollment outcomes.
Key Responsibilities
High-Performance Team Leadership
Department: Enrollment Management
Position Summary
The Senior Enrollment Manager is a high-impact leader responsible for driving exceptional performance across an enrollment team while supporting the buildout of a new undergraduate online portfolio. This role requires a seasoned enrollment manager -someone with a proven track record of leading high-performing teams, consistently exceeding conversion goals, and executing with urgency in a metrics-driven environment.
Reporting directly to the VP, Enrollment Services, you will work at an advanced level to develop this new business unit within Enrollment Services as well as directly lead a team of Enrollment Coaches in their day-to-day activities. You will coach, develop, and elevate a team while also supporting the creation of scripts, workflows, communication strategies, and reporting models that enable scalable, predictable enrollment outcomes.
Key Responsibilities
High-Performance Team Leadership
- Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion and start targets
- Set clear expectations and manage to outcomes, through high quality interatctions and consistent activity, with transparent accountability
- Conduct regular 1:1s, call coaching sessions, QA evaluations, and performance reviews
- Foster a culture of excellence, ownership, and student-first service – effectively leading your team through changes that move the mission forward
- Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other key enrollment collateral
- Assist in designing and optimizing student journey workflows that improve speed-to-engage, conversion, and yield
- Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations
- Become a SME in the Undergrad programs, processes, and systems to support collaboration with internal teams and University stakeholders
- Help build dashboards, KPIs, and reporting tools that give clear visibility into funnel health
- Monitor daily, weekly, and monthly performance; identify bottlenecks and escalate actionable insights
- Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel
- Leveraging performance metrics and trends, hold the team to high standards for both behaviors and measurable outcomes
- Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences
- Support new program launches by preparing advisors with the right training, resources, and program knowledge
- Provide meaningful feedback on lead quality, student barriers, and operational improvements
- Bachelor’s degree required; Master’s preferred
- 3 - 5 years of enrollment management experience leading teams in a high-performance, metrics-driven environment
- Proven record of leading a team to consistently meet or exceed enrollment and conversion goals
- Proven track record of creating solutions to challenges and implementing strategies to successful outcomes
- Strong writing skills for scripts, email templates, and communication flows
- Experience with CRM systems (Salesforce preferred) and reporting dashboards
- Ability to lead through clarity, urgency, and accountability in a fast-paced environment
- Ability to interface with high level university leaders, representing OUES professionally and positively
- High-performance leadership
- Coaching and accountability
- Data-driven decision-making
- Exceptional communication and writing
- Continuous improvement mindset
- Strong execution and ownership
- Change Management
Salary : $85,000 - $100,000
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