Marketing Director

Overview

The Marketing Director is a member of the leadership team and leads the processes of planning and managing all sales, marketing and census functions for the SeniorLife community at our Franklin, Indiana campus. This includes sales in all levels of living in the lifestyle community, event planning, public speaking and managing the community-based referral system. 

Responsibilities

• Optimize community census, financial results, and resident satisfaction for “Otterbein” independent and assisted living residences; Plan and execute events and programs in conjunction with new product (residences, services, campus attributes) to improve the unique selling proposition and increase sales. Evaluate the financial aspects of service development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Develop and implement pricing strategies, balancing company and community objectives and customer satisfaction.

• Meet or exceed Otterbein-defined sales goals, census, admissions, activity metrics, etc.; responsible for the performance of the entire Marketing and Sales Team; Develop, maintain and execute a detailed “Marketing and Sales Plan” – inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs, etc.; Develop and maintain sales funnels for independent and assisted living prospects, and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.

• Initiate market research studies, analyze findings and implement appropriate concepts and programs; supervise the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.

• Coordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services; Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by persons interested in Otterbein

• Conduct tours for potential residents. Explain all issues related to residency including finances to potential residents. Keeps records of persons contacted and gathers personal information from persons who need further contact from Otterbein representatives.
• Formulate, direct, and coordinates marketing and promotional efforts. Work in conjunction with the Corporate Marketing Team, and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization.

Education, Experience and Skills Required:

• Education: B.S.; Marketing or Business Management preferred, or equivalent experience. 

• Experience: 10 years of Director of Sales and/or Marketing experience preferably in a continuing care retirement community, residence sales/sales management, or related fields.
• Important Skills: Must have a strong track record with sales strategy and tactics, communicating available services, sales techniques, and census tracking systems.

BENEFITS*

Health & Wellness

• Medical Insurance with free virtual doctor visits
• Vision & Dental Insurance
• Pet Insurance
• Life Insurance
• Employee Assistance Program (EAP) for personal and professional support

Financial Security

• 401(k) Retirement Savings Plan with company match
• Paid Time Off (PTO) that accrues immediately from day one
• Paid Holidays for a healthy work-life balance
• Access to DailyPay, enabling you to access up to 100% of your earned wages on a daily basis
• Tuition Reimbursement up to $5,250 per year for ANY field of study
• Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
• Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
• Legal & Identity Theft Protection

Growth & Development

• University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
• Multiple Partner Discounts available for various products and services through Access Perks
• Access to 1,000s of hours of personal and professional development material through RightNow Media @ Work

*Some benefits, including PTO and tuition reimbursement, are based on hours worked.

Apply today and begin a meaningful career as the Marketing Director at Otterbein - Franklin!