Ecommerce Manager

The eCommerce Manager is responsible for supporting profitable revenue growth, platform adoption, and customer experience across OTR’s eCommerce channels. This hands-on management role oversees daily eCommerce execution, channel performance, product content, reporting, platform health, and eCommerce team coordination.

The eCommerce Manager leads digital content and SEO optimization efforts, supports pricing analysis and demand planning, coordinates approved platform improvements, and works closely with Purchasing, Operations, Engineering, Finance, Sales, Customer Care, and external technology providers. This role helps execute OTR’s eCommerce strategy by improving processes, identifying performance opportunities, resolving channel issues, and building scalable systems that support the continued growth of the Aftermarket business.

Essential Functions:

• Manages daily eCommerce operations across OTR’s websites, marketplaces, customer portals, and related digital selling tools.
• Leads, coaches, and supports the eCommerce team by setting priorities, monitoring performance, and creating accountability.
• Supports profitable eCommerce growth through effective channel execution, platform health, content accuracy, reporting, and customer experience improvements.
• Executes digital marketing and SEO initiatives to improve search visibility, product discoverability, site structure, and content performance.
• Monitors eCommerce performance, including sales, profitability, traffic, conversion, order activity, product performance, platform adoption, and site health.
• Develops and maintains reporting, dashboards, and business updates for leadership and cross-functional partners.
• Ensures product data, pricing, images, specifications, inventory availability, and channel attributes are accurate and consistent across platforms.
• Partners with Sales, Finance, Purchasing, Operations, and leadership to support pricing analysis, approved pricing updates, inventory planning, demand forecasting, and product lifecycle decisions.
• Coordinates with internal teams and external providers to troubleshoot issues, document business needs, support approved enhancements, and improve platform performance.
• Monitors customer feedback, reviews, ratings, and channel issues; identify trends and initiate corrective actions when needed.
• Improve eCommerce processes, workflows, reporting methods, and communication practices while supporting Aftermarket business projects and other duties as assigned.
• Other duties can be assigned based on company needs and employee capabilities.

Required Education and Experience:

1. Bachelor’s degree in digital Strategy, Business Administration, Marketing or relevant field.

2. 5 years of managerial experience in B2B/B2C digital platforms and digital marketing/SEO.

3. Proven track record of successful revenue and profit growth.

4. Experience in pricing strategy and inventory lifecycle management.

Preferred Education and Experience:

1. Experience working in a fast-paced, high-growth company.

2. ERP, CRM software and electronic commerce experience is preferred.

3. Bachelor’s degree in digital Strategy, Business Administration, Marketing or relevant field.

Competencies:

1. Business acumen and data analysis skills.

2. Cross-functional leadership and problem-solving skills.

3. Strong emotional intelligence and ability to put team ahead of self.

4. Strong sense of urgency, agility and continuous improvement mindset.

5. Excellent written and verbal communication skills, organizational and time management skills.

6. Proficient in Microsoft Office Suite or similar software.

Work Environment:

This position operates in a professional office environment and routinely uses standard office equipment such as computers, phones and photocopiers. At times, the employee might be exposed to a manufacturing environment, including forklift traffic, fumes and noise.

Physical Demands:

1. Prolonged periods of sitting at a desk and working on a computer.

2. Must be able to lift up to 50 pounds at times.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 8:00AM to 5:00PM. To meet our customer demands and internal objectives, at times this role will be required to work outside of the normal schedule, including weekends.

Travel:

Expected travel for this role is approximately 20% and is focused on regular travel to production/customer service facilities.

OTR Engineered Solutions is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.