What are the responsibilities and job description for the Social Media and Marketing Coordinator position at OSun Rising?
About the Role
Pyramid Holistic Wellness Center and OSun Rising, an emerging nonprofit, are seeking a warm, grounded person to help carry our story into the wider community. This is a shared position, building and managing social media, marketing, and outreach for both organizations.
Both organizations are heart-centered places of community. People come through our doors seeking rest, healing, meaning, and connection. The right person treats storytelling and outreach as part of the work — with genuine attunement to what makes each organization distinct.
Who You Are
● Genuinely welcoming, with a feel for each organization's voice and community.
● At home in a spiritual and wellness environment. You don't need to share any particular tradition or practice, but you're respectful of and curious about the many that walk through the door — crystals, sound, meditation, energy work, prayer, the whole landscape.
● A capable communicator across digital platforms — comfortable on Instagram and Facebook, familiar with email marketing tools, and willing to learn what you don't already know.
● Organized enough to hold two organizations' calendars, voices, and rhythms.
● Reliable, self-directed, and able to take initiative without constant oversight.
● Able to work a full-time week reliably.
What You'll Do
Marketing and social media — for both Pyramid and OSun Rising:
● Plan and post regularly across Instagram, Facebook, and other channels, holding each organization's distinct voice
● Photograph and document the spaces, offerings, events, and the textures of daily life at both centers
● Draft email newsletters, workshop and event announcements, and community updates
● Support light graphic design for flyers, signage, and social posts
● Track what's resonating and adjust accordingly
● Implement a well-designed marketing plan for both Pyramid and OSun Rising
● Build and capture a mailing list
● Develop metrics for measurable outcomes and deliver metric reports on reach
Details of Responsibilities
- Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
- Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
- Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
- Monitor social listening tools to track brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
- Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce high-quality visual content.
- Implement Facebook Advertising campaigns and optimize them based on performance metrics to maximize reach and ROI.
- Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness and inform future initiatives.
- Conduct keyword research for content optimization and enhance SEO strategies to improve online visibility.
- Collaborate with public relations teams to manage media relations and craft press releases or media pitches as needed.
- Track marketing online analytics and media performance metrics regularly to assess success and identify areas for improvement.
- Maintain strong relationship management with influencers, partners, and community members to foster ongoing engagement.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro (or other video editing tools), and Adobe Creative Suite applications.
- Familiarity with social listening tools such as Hootsuite or Buffer for scheduling and analytics purposes.
- Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics platforms.
- Strong content creation skills including writing engaging posts, designing graphics, shooting photography, or editing videos.
- Experience managing paid advertising campaigns on Facebook or other social media platforms with proven optimization skills.
- Excellent communication skills with the ability to craft clear messages tailored for diverse audiences.
- Ability to monitor digital marketing performance metrics diligently and adapt strategies accordingly.
- Demonstrated ability to build relationships through effective relationship management techniques within the digital space.
DETAILS:
● Compensation: $22.00–$27.00 per hour
● Start Date: ASAP
● PTO: Negotiable
● EEOC
● Work Location: Hybrid
To Apply
Send a cover letter to OSunRisingVT@gmail.com about why this role speaks to you, along with a resume and work samples (social media post, marketing video, flyer).
Please no walk-ins or phone calls.
Pay: $22.00 - $27.00 per hour
Work Location: Hybrid remote in Rutland, VT 05701
Salary : $22 - $27