Product Manager (Biologics)

Why Orthofix?

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

The Product Manager – Biologics is responsible for managing the marketing of specified products within a classification of bone grating solutions. This position is accountable for establishing long-term product strategies, developing, and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets.

What will your duties and responsibilities be?

The following are the essential functions of this position. This position may be responsible for performing additional duties and tasks as needed and assigned.

• Manages downstream product marketing related activities to a pre-determined group of products. These activities include developing sales support collateral, customer and distributor targeting/prioritization, sales team communications, market campaign development and execution, surgeon and sales education, and competitive analysis
• Manages day-to-day activities of multiple product lines including forecasting, sales analytics, national contracting support, technical/clinical support, and execution of key sales initiatives
• Collaborates and manages upstream product development marketing activities such as defining product requirements, KOL engagement, KOL feedback analysis, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning
• Drives strategic business plans for assigned products including market analysis, product roadmap, product positioning, product lifecycle planning, financial and sales projections and commercialization strategies
• Collaborates with Marketing Director on overall portfolio business planning and Group/Sr. Product Manager(s) on portfolio segment strategies.
• Develops and strengthens relationships with key surgeons as it pertains to product portfolio. These surgeons play a vital role in the development of new products, supporting new training and marketing materials initiatives, and influencing the market through peer-to-peer interactions
• Builds strong partnerships with both internal and external partners. This includes industry partners, sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives
• Consistently collaborates with a team of marketing professionals to execute larger portfolio initiatives including sales training, surgeon education, HCP corporate visits, cadaver labs, and industry meeting support
• Collaborates on continuous process improvement opportunities to maximize efficiencies and effectiveness as it relates to product marketing
• Global activities not to exceed 5% of job function.
  
  
  

What skills and experience will you need?

The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.

Education/Certifications:

• Bachelor’s degree in marketing, engineering, or related discipline.
  
  
  

Experience, Skills, Knowledge And/or Abilities:

• 3 years of related product marketing experience in medical devices
• Experience effectively leading or mentoring colleagues
• Experience working with KOL’s and sales to identify product requirements
• Proven experience in creating and implementing marketing or launch plans with multiple stakeholders
• Track record of managing successful product launches with compelling product positioning and messaging
• Track record of managing downstream product activities to drive product adoption and revenue growth
• Performed quantitative analysis on sales numbers to guide strategy and decision-making
• Effective in customer-facing situations (e.g. design meetings, labs, tradeshows, sales calls, customer education)
• Ability to effectively communicate with a wide range of internal and external customers (e.g., surgeons, executives, sales reps, vendors, etc.)
• Ability to make effective and persuasive presentations on complex or controversial topics to a diverse internal or external population
• Proficient with word processing (Word), spreadsheets (Excel), presentation software (Power Point), flow charting, and graphs. Competency in navigating the Internet
• Ability to travel up to 30% of time
  
  
  

What qualifications are preferred?

The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.

Education/Certifications:

• MBA or equivalent
  
  
  

Additional Experience, Skills, Knowledge And/or Abilities:

• Biologics, spine, or orthopedics experience
• Operating room experience
• Extensive knowledge of cellular biology – BS, MS, PhD in related science field
  
  
  

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include but are not limited to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.

• No additional physical requirements or essential functions for this position
  
  
  

The anticipated salary for this position for an employee who is located in California is $113,000 to $148,000 per year, plus bonus, and benefits.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.