Brand and Content Senior Manager

The Opportunity

This role is hybrid, based in our Denver office, with a presence 2 days a week. This role leads the strategy, execution, and evolution of how OrthoFi shows up in the market. The Senior Manager, Brand and Content owns messaging, voice, brand consistency, thought leadership, and content strategy across the business, with an emphasis on strategic planning, executive visibility, and market authority. They will position OrthoFi as a trusted, credible partner in orthodontics by building authority through strong storytelling, compelling content, executive thought leadership, and strategic brand programs.

What You’ll Do

Brand Strategy & Positioning

• Own and evolve OrthoFi’s brand messaging, positioning, and voice.
• Ensure consistency across marketing, sales, product, and customer communications.
• Lead thought leadership, PR opportunities, awards submissions, and executive visibility initiatives.
• Serve as a strategic advisor to leadership on brand reputation and market positioning.

Content & Thought Leadership

• Develop and execute content strategy across blogs, customer stories, ebooks, reports, webinars, video, and social media.
• Manage editorial planning aligned with business priorities and go-to-market initiatives.
• Lead executive thought leadership programs, including LinkedIn content, speaking engagements, and ghostwriting.
• Support major launches, events, and company initiatives through strategic content planning.

Creative & Agency Management

• Manage external agencies, freelancers, and creative partners.
• Oversee content production, video creation, and brand storytelling initiatives.
• Ensure projects are delivered on time, on budget, and aligned with brand standards.

Cross-Functional Leadership

• Partner with product, sales, demand generation, and customer teams to align messaging and content.
• Measure performance across brand, content, and thought leadership programs.
• Present insights and recommendations to executive leadership.

What You Bring

• 6 years of experience in B2B marketing, content marketing, brand strategy, communications, or product marketing.
• Strong expertise in messaging, positioning, storytelling, and content development.
• Experience building thought leadership and executive visibility programs.
• Exceptional writing, editing, and communication skills.
• Proven ability to influence cross-functional stakeholders and drive strategic initiatives.
• Experience managing agencies and external partners.
• Strong project management skills with the ability to balance strategy and execution.

Nice to Have

• Experience in SaaS, healthcare, fintech, or high-growth organizations.
• Experience supporting multi-brand or portfolio businesses.
• Familiarity with HubSpot, Salesforce, Google Analytics, and modern marketing tools.
• Experience with video production, PR, earned media, or executive communications.

What’s in it for you:

• Full medical, dental, and vision plans
• Flexible PTO
• Employer HSA contribution
• 9 Company Paid holidays
• 401(k) match, 2% after 90 days of employment
• Supportive culture with one-of-a-kind growth opportunities
• Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Company and team outings
• Peer-to-peer recognition program
• Vendor discounts

Compensation: $105,000 - $130,000/year

**Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**

Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.