What are the responsibilities and job description for the Social Media & Content Creation Intern position at Orlando Valkyries - Major League Volleyball?
Location: Orlando, FL
Department: Marketing & Fan Experience
Reports To: Manager of Marketing & Sponsorship Fulfillment
Employment Type: Internship (Seasonal – September through May)
Compensation: College credit (if applicable)
Position Summary
The Social Media & Content Creation Intern will play a key role in shaping the Orlando Valkyries’ digital voice and growing the team’s online presence. Working closely with the Manager of Marketing & Sponsorship Fulfillment, this intern will develop and execute content across the team’s social media platforms, create short-form video and photo content, and engage with the Valkyries’ fan community. This position is ideal for a creative, platform-savvy student who wants hands-on experience in professional sports digital media.
Key Responsibilities
Content Creation & Social Media Management
- Assist in developing and scheduling daily content across Instagram, X (Twitter), Facebook, TikTok, and YouTube.
- Capture and edit photo and short-form video content at home matches, practices, and community events.
- Create engaging Reels, TikToks, Stories, and graphics that reflect the Valkyries’ brand voice.
- Draft captions, hashtags, and copy that are on-brand and audience-appropriate.
- Monitor social media channels, respond to fan comments and messages, and foster community engagement.
Strategy & Analytics
- Assist in tracking and reporting on social media performance metrics including reach, engagement, and follower growth.
- Research emerging trends, platform updates, and competitor strategies to inform content recommendations.
- Contribute ideas for content series, campaigns, and viral moments that align with the team’s marketing goals.
- Help maintain a social media content calendar and ensure timely publishing.
Game Day & Event Coverage
- Provide real-time social media coverage during home matches and special events.
- Assist with live-game content including player features, behind-the-scenes moments, and in-game highlights.
- Support photography and video capture for post-event content packages.
- Perform additional social media and content-related duties as assigned.
Team Culture & Collaboration
- Contribute to a positive and energetic office environment.
- Collaborate with colleagues across departments to support team-wide initiatives.
- Demonstrate professionalism, enthusiasm, and a team-first attitude at all times.
Qualifications
- Currently pursuing a degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- Demonstrated experience managing social media accounts on Instagram, TikTok, X, or similar platforms.
- Proficiency in short-form video editing tools (CapCut, Adobe Premiere Rush, or similar).
- Strong understanding of social media trends, platform algorithms, and digital storytelling.
- Basic photography skills and comfort with a smartphone or DSLR camera.
- Excellent writing skills, with the ability to adapt tone and voice for different platforms and audiences.
- Ability to work flexible hours including evenings, weekends, and holidays.
- Passion for sports, content creation, and fan engagement.
Education & Experience
- Currently working toward a degree in Marketing, Communications, Digital Media, or a related field.
- Experience with Adobe Creative Suite, Canva, or similar design tools is a plus.
- Prior experience managing brand or organizational social media accounts is preferred.
Additional Perks
- Hands-on experience within a professional sports organization.
- Mentorship and professional development from experienced sports industry leaders.
- Networking opportunities with professionals across the sports and entertainment industry.
- Complimentary tickets to home matches.
- Immersive exposure to the day-to-day operations of a professional volleyball franchise.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.