What are the responsibilities and job description for the Director of Marketing position at Orlando Pirates?
Who we are: The Orlando Pirates are a professional football team that competes in the Indoor Football League. Going into our 8th year as an organization, the Orlando Pirates have made multiple title game appearances and won the IFL Championship in 2021. The Orlando Pirates play during the spring/summer and are looking to add to full time support in their quest for another championship.
Position Overview: The Director of Marketing will be responsible for expanding the brand awareness of the Orlando Pirates throughout the Central Florida market. Additionally, you would be responsible for staffing the street team and marketing department with interns as business dictates. Lead generation for the sales department and relationship community partnership building are important in this role as well. The Orlando Pirates play their home games at the KIA Center in downtown Orlando, sharing their home venue with the Orlando Magic and Orlando Solar Bears. A market rich in history and tradition with Arena Football, making selling the product a favorable proposition.
Position Overview: The Director of Marketing will be responsible for expanding the brand awareness of the Orlando Pirates throughout the Central Florida market. Additionally, you would be responsible for staffing the street team and marketing department with interns as business dictates. Lead generation for the sales department and relationship community partnership building are important in this role as well. The Orlando Pirates play their home games at the KIA Center in downtown Orlando, sharing their home venue with the Orlando Magic and Orlando Solar Bears. A market rich in history and tradition with Arena Football, making selling the product a favorable proposition.
Duties and Responsibilities:
- Collaborate with our graphic design team needs and help establish our overall creative campaigns.
- Assist with traditional and digital advertising schedules, content, and design.
- Develop fun and engaging campaigns, social media posts, email marketing, and content aimed at generating sales, driving traffic, lead generation, online visibility, and fan engagement.
- Work with CMO to develop, initiate and create our strategic marketing plan and maintain brand standards.
- Oversee external communications, including press releases, email marketing, and team broadcasts.
- Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.
- Identify marketing trends and new technologies that help reach the organization's overall business objectives.
- Utilize SEO and social media strategies to attract new fans and enhance paid social.
- Work with ticket sales, corporate partnerships, and marketing teammates to market non-traditional assets and opportunities.
- Oversee community outreach & grass-roots marketing initiatives including Arthur the Pirate and Street Team
- Order and distribute promotional items at marketing and community events.
- Conduct in-stadium and digital market research surveys to help understand fan behaviors.
- Represent the organization in a positive and professional manner at all times.
- Other duties and responsibilities as deemed necessary by Senior Leadership.
Required Skills and Qualifications:
- Proficient with Adobe Creative Suite and comfortable taking the lead on various graphic design projects
- Proven leadership and managing a team
- Experience overseeing marketing efforts under a limited budget.
- Ability to work independently and as part of a team
- Creative and analytical thinker
- Strong writing and verbal communication skills
- Must be a self-starter with a passion for the sports industry
- Professional image and demeanor
- Strong organization and time management skills; ability to multitask
- Bachelor’s Degree in a related field
- Minimum of two years of marketing/ sports experience
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.