What are the responsibilities and job description for the Social Media and Marketing Manager position at Orlando Physical Therapy?
Company Overview
Orlando Physical Therapy is dedicated to providing comprehensive physical therapy services tailored to patients with diverse physical and neurological disabilities. Our focus remains on aligning treatment plans with individual patient goals and lifestyles to promote optimal recovery and well-being.
Overview
We are seeking a dynamic and strategic Social Media and Marketing Manager to elevate our brand presence across digital platforms. This role requires a creative professional with expertise in social media content creation, digital marketing analytics, and branding strategies. The successful candidate will develop innovative marketing campaigns, manage social media channels, and analyze performance metrics to drive engagement and growth.
Duties
- Develop, implement, and oversee comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
- Create engaging content that aligns with brand voice, incorporating graphic design, photography, video editing, and media editing tools to produce compelling visuals and narratives.
- Manage social media content calendars, ensuring consistent posting schedules and timely responses to audience interactions.
- Utilize social listening tools and social media analytics to monitor brand reputation, track campaign performance, and identify opportunities for audience engagement.
- Execute targeted advertising campaigns on platforms such as Facebook Advertising and Google Analytics to increase reach and conversions.
- Collaborate with the marketing team to coordinate public relations efforts, branding initiatives, and promotional activities that enhance the organization’s visibility.
- Monitor digital marketing performance metrics using tools like Hootsuite, Buffer application, Adobe Creative Suite, and web analytics platforms; prepare reports to inform strategic decisions.
- Conduct keyword research and optimize content for SEO to improve online visibility in search engine results.
- Foster relationships with media outlets, influencers, and community partners to expand outreach efforts through effective relationship management.
Qualifications
- Proven experience in social media management, digital marketing performance monitoring, and content creation within a professional setting.
- Strong proficiency in social media platforms’ management tools such as Hootsuite or Buffer as well as Adobe Photoshop, Illustrator, and Creative Suite for graphic design and media editing.
- Demonstrated ability in social listening techniques and social media analytics for data-driven decision making.
- Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics is essential.
- Experience executing Facebook Advertising campaigns and utilizing media performance analytics to optimize results.
- Excellent written communication skills with a keen eye for proofreading and content writing accuracy.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Strong relationship management skills with an understanding of public relations strategies within healthcare or similar sectors is preferred.
Join us in shaping an impactful digital presence that reflects our commitment to patient-centered care through innovative marketing strategies!
Pay: $50,603.25 - $60,941.55 per year
Work Location: Hybrid remote in Hoboken, NJ 07030
Salary : $50,603 - $60,942