What are the responsibilities and job description for the Business Development Representative position at Orlando Behavioral Health - Acadia Joint Venture?
Overview
Acadia Healthcare is a leading provider of behavioral healthcare services across the United States. Acadia operates a growing network of 250 plus behavioral healthcare facilities with approximately 11,100 beds in 39 states and Puerto Rico. With more than 23,000 employees serving approximately 75,000 patients daily, Acadia is the largest stand-alone behavioral health company in the U.S.
Acadia Healthcare’s purpose is to Lead Care With Light and our mission is to be a world-class organization that sets the standard for excellence in the treatment of mental health and addiction concerns. We strive to maintain our standing as a thought leader in the behavioral healthcare industry, providing treatment that is synonymous with compassion and innovation.
Business Development Representative – Orlando Health – Behavioral Health Hospital - Opening Spring 2026!
Acadia Healthcare and Orlando Health have formed a joint venture to develop, construct, and operate a state-of-the-art, two-story, 144-bed behavioral health hospital. This new facility will address the critical need for accessible, high-quality psychiatric care in the Orlando area, expanding the region’s capacity to serve patients across Central Florida. Located in Apopka, Florida, the newly built hospital will provide a comprehensive suite of behavioral health services to meet growing demands.
Slated to open in Spring 2026, this hospital will consolidate Orlando Health’s behavioral health services, streamlining and enhancing psychiatric care for the community.
Our Business Development Representative expands lines of service as defined by management by developing and retaining referrals from physicians and other key non-physician referral sources.
Responsibilities
ESSENTIAL FUNCTIONS:
- Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
- Develop strong relationships with key referral sources.
- Identify opportunities for partnering and growth.
- Manage leads from referral sources and ensure efficient admissions process for clients.
- Increase the number of referral sources within a facility such as with physician, social workers and discharge planners.
- Coordinate with clinical assessment team on referrals for admission based on the services provided by the facility.
- Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
- Coordinate the completion of admission process and ensure appropriate resources are obtained.
- Travel frequently within community, scheduling meetings and developing contacts/referral sources.
- Document referral sources within appropriate contact management system.
- Develop events and educational forums that demonstrate programs and provide an opportunity to identify potential referral sources.
- Maintain existing referral relationships.
- Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
- Represent facility in professional forums and communicate mission in all outreach interactions.
- Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
- Provide the facility or receiving team with appropriate information to facilitate admission when necessary.
- Create outreach initiatives that will ensure regular communication with top referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
OTHER FUNCTIONS:
- Perform other functions and tasks as assigned.
Qualifications
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- High school diploma or equivalent required. Bachelor's degree in Marketing or related health or social services field preferred.
- Two or more years’ experience in sales and/or marketing required.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
- Must have and maintain a valid driver's license, main
We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.
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