Cannabis Social Media Specialist

Cannabis Social Media Specialist

Company: ORG Services (supporting Affinity Grow)
Pay: $20.00 to $25.00 per hour based on experience
Schedule: Full-time, on-site, Monday to Friday, 8:30 AM to 5:00 PM with evenings and weekends as required.

Work Location: On-site (This is not a remote position)

Job Overview

ORG Services is seeking a creative, dependable, and enthusiastic Social Media Specialist to support Affinity Grow, Connecticut’s premier licensed cannabis micro-cultivator. This position focuses on compliant, brand-forward content creation that educates, engages, and builds community while adhering to all regulations and platform-specific cannabis advertising guidelines.

This role requires comfort and confidence on camera with digital charisma that drives engagement, as well as the ability to work behind the camera in editing and post-production. The ideal candidate should possess a strong understanding of digital storytelling, and the ability to balance creativity with compliance.

This role also supports social analytics reporting, A/B testing, and multi-channel campaign execution, including limited use of paid social advertising tools such as Meta Ads Manager.

Application Requirements

• Resume
• Brief cover letter explaining relevant social media experience and cannabis industry knowledge
• Social media links and creative portfolio

Primary Duties and Responsibilities

• Create compliant social media content including videos, photos, and graphics for Affinity Grow and related brands
• Film and appear on camera as needed while maintaining professional brand representation
• Plan, schedule, and publish posts in alignment with marketing goals and regulatory guidelines
• Ensure all content complies with Connecticut cannabis advertising laws, platform rules, and internal brand standards
• Represent the brand online and occasionally at local industry events or pop-ups
• Engage with followers in a professional, compliant manner and foster community growth
• Track and report on basic social media performance metrics (engagement, reach, growth) to inform content strategy
• Monitor social media trends, analytics, and platform changes impacting cannabis content
• Track, analyze, and report on social media performance metrics to inform content and campaign decisions
• Support A/B testing of creative, captions, and posting strategies to optimize engagement
• Assist with multi-channel campaigns across platforms such as Instagram, Facebook, and emerging social channels
• Support basic setup, monitoring, and optimization of Meta (Facebook/Instagram) ads in compliance with cannabis advertising restrictions

Required Qualifications

• At least two years of professional experience in social media, marketing, or digital content creation (cannabis industry experience preferred)
• Strong creative portfolio demonstrating professional social media or brand content experience
• Working knowledge of cannabis advertising restrictions and platform limitations
• Proficiency with Adobe Creative Suite, InShot, Canva, and similar content tools
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Must be 21 years of age or older (required by CT cannabis regulations)
• Reliable transportation is required
• Ability to maintain confidentiality and professionalism within a regulated industry
• Willingness to adapt content strategy as regulations or platform policies evolve

Preferred Qualifications

• Experience with social media analytics and reporting tools
• Familiarity with Meta Ads Manager and paid social best practices
• Understanding of A/B testing methodologies for digital content
• Experience supporting multi-channel marketing campaigns

Please note: this job description is not intended to be all-inclusive, the employee may need to perform other related duties as requested to meet the ongoing needs of the organization.

Our Mission: At Affinity Grow, we take pride in our roots. As a Connecticut-owned, single-state operator with deep ties to our community, we foster a company culture rooted in treating each other like family. Together as a team, we cultivate choice genetics to produce top-tier cannabis products that we are proud to offer. As a CGMP-certified facility, we uphold the highest standards of quality and consistency in everything we do.

Visit www.affinitygrow.com for additional information.

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Social media management: 2 years (Preferred)
• Cannabis: 2 years (Preferred)
• Social media marketing: 2 years (Preferred)

Shift availability:

• Day Shift (Preferred)
• Night Shift (Preferred)
• Overnight Shift (Preferred)

Ability to Commute:

• Portland, CT 06480 (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Salary : $20 - $25