What are the responsibilities and job description for the Marketing Director position at OREGONS WILD HARVEST?
Company Description:
For more than 30 years, we’ve been dedicated to wellness, farming, and science. We are a family-owned and operated herbal supplement company rooted in beautiful Central Oregon. We believe there’s no better place to grow, formulate, and produce effective plant medicine for the whole family.
As organic and biodynamic farmers and manufacturers, we are proud stewards of the land, committed to sustainable business practices and regenerative agriculture. We take great care to grow, source, and produce the highest quality herbal products in Central Oregon. As we continue to grow across retail, wholesale, Amazon, and direct-to-consumer channels, we remain focused on the quality, authenticity, and values that have defined our company.
Role Description:
The Marketing Director is a full-time, on-site role based in Redmond, Oregon, responsible for leading the company’s marketing strategy and driving brand awareness, customer acquisition, and profitable revenue growth. This role will oversee marketing across Amazon, e-commerce, retail, wholesale, social media, email/SMS, affiliate and creator marketing, public relations, and emerging channels.
The Marketing Director will work closely with Sales and senior leadership to develop and execute measurable marketing strategies, manage the marketing budget, evaluate consumer and competitive trends, and ensure consistent brand positioning. This individual will lead the marketing team and external partners, using data and analytics to determine which investments are generating incremental sales and profitable growth.
Qualifications:
Qualifications:
- 10 years of progressive marketing experience, including demonstrated leadership experience within consumer products, preferably supplements, natural products, health and wellness, or CPG.
- Strong experience with e-commerce, Amazon, digital marketing, retail, and brand development. Experience with Shopify, email/SMS, paid media, SEO, social media, affiliate, and creator marketing.
- Strong understanding of marketing analytics, including ROAS, customer acquisition cost, conversion, retention, lifetime value, and campaign profitability. Proven ability to develop marketing strategies that drive measurable revenue growth.
- Experience managing marketing budgets, teams, agencies, and outside partners. Strong strategic, analytical, leadership, and communication skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- Ability to work on-site in Redmond, Oregon, with occasional travel.