What are the responsibilities and job description for the Director, Integrated Strategy position at orchestrainternal?
ABOUT ORCHESTRA
Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700 storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THIS ROLE
We are looking for an experienced executive to build and lead our brand strategy team at Orchestra. This team is responsible for translating insights, qualitative and quantitative data and research into actionable positioning that will anchor omni-channel strategic plans for our largest clients.
This senior leadership role will report to the Chief Strategy Officer of Orchestra, and work with cross-functional teams that include our service offerings as well as our Growth and client relationship leaders.
ACCOUNTABILITIES AND QUALIFICATIONS
Key Responsibilities:
- Brand Strategy Development:
- Work with our data and analytics team and The Message Lab @ Orchestra to translate insights, qualitative and quantitative data and research into actionable positioning – whether it’s a brand’s North Star or its newest campaign – that will anchor omni-channel strategic plans that we can execute on behalf of our clients.
- Focus on creating long-term brand plans that not only reflect a client’s vision but also drive measurable business outcomes.
- Help shape client-facing integrated plans, ensuring that brand strategy is the foundation for all tactical execution.
- Work with leadership to develop a financial threshold for larger strategy engagements and a roadmap to push new strategic approaches deeper into the organization.
- Collaboration with Cross-Functional Teams:
- Learn about and understand the various verticals and service capabilities at Orchestra. Advise leadership on potential additions to both as we continue to grow.
- Partner with our client relationship leaders in our verticals, including Technology and Corporate Communications, Consumer, Real Estate, Hospitality and Travel, Impact and Philanthropy, and Public Affairs.
- Work with our Growth team to sell relevant services and channels.
- Work with leadership to develop a thesis on the internal creative team, including the current creative talent at the organization.
- Systems Development
- Formalize/develop our approach to strategy design so that, over time, we can push more strategic frameworks deeper into our client base.
- Develop strategic processes and systemize our approach to the development of integrated strategies and plans for clients.
- Help key client relationship leaders build familiarity with brand strategy approach and its role in new and existing client growth.
- KPIs
- Work with the Chief Strategy Officer and leadership to set measurable KPIs for the strategy team.
- Team Leadership & Management:
- Help build, lead and manage the brand strategy team, providing guidance, mentorship, and strategic direction on all client brand initiatives.
- Develop and maintain a high-performing team culture focused on creativity, collaboration and results.