Manager, Revenue Marketing and Demand Generation

Manager, Revenue Marketing and Demand Generation

Location: Chicago (Hybrid) | Reports To: Chief Customer Officer

About Orchard:

Orchard is a behavioral consumer insights partner, helping the world’s largest brands shape winning messaging strategies and launch innovations with confidence by testing in the wild - running experiments in digital media feeds to uncover real consumer behavior. Our platform blends the speed and scale of ad-tech with the rigor of behavioral science, evaluating from ideation to commercialization - all without panels or claimed intent.

We work with organizations like Clorox, Procter & Gamble, Unilever, Intuit, and more to simplify decision-making with fast, predictive, and actionable research.

We’re on a mission to disrupt the multi-billion-dollar market research industry by transforming how insights are delivered and scaled - and we’re looking for entrepreneurial talent to help us do it.

The Role:

The Manager, Revenue Marketing and Demand Generation role is the foundation of Orchard’s revenue marketing function - responsible for building a consistent, measurable flow of qualified leads and pipeline opportunities to enable revenue growth across targeted new / lapsed logos and current key accounts.

This role owns both:

• Demand Creation: thought leadership, conferences, proprietary research publications, and executive LinkedIn presence that build preference and make Orchard the obvious choice when brands need insights work.

• Demand Capture: converting interest into pipeline through conference lead programs, gated deep-dive reports, demo requests, and account-based marketing (“ABM”) campaigns that turn warm audiences into sales conversations.

You’ll be hands-on across conferences and digital marketing, accountable for multi-million-dollar pipeline influence, and expected to build repeatable programs that scale. As targets grow, this role has a path from individual contributor to building a small team.

Key Responsibilities:

1) Pipeline Ownership & Revenue Marketing Operating Cadence

• Own a quarterly plan across demand capture, aligned to priority audiences and target accounts.
• Track performance with clear KPIs (lead volume/quality, conversion rates, meeting creation, pipeline influenced).
• Build the weekly operating cadence with New Business and Key Accounts

2) Demand Creation:

• Build a thought leadership engine: POV content, case studies, and “what we believe” narratives that differentiate Orchard.
• Coordinate proprietary research and publishable insights that create market pull.
• Run executive LinkedIn programs (positioning, cadence, post development, engagement loops).

3) Demand Capture & ABM:

• Own capture pathways: landing pages, gated reports, nurture flows, demo requests, webinar follow-ups.
• Build and run ABM campaigns in partnership with New Business and Key Accounts: account lists, personas, messaging, sequences, and targeting.
• Implement practical lead scoring/routing to ensure warm interest becomes sales-ready opportunities.

4) Conferences & Events (End-to-End):

• Manage booth and onsite execution: pre-event outreach, lead collection, meeting scheduling, and post-event conversion programs.
• Ensure every event ties directly to account follow-up and measurable pipeline outcomes.

5) Digital Marketing Execution:

• Own website and campaign conversion paths (landing pages, forms, email journeys).
• Partner with design/marketing as needed to ship quickly without sacrificing quality.

6) Scale the Function Over Time:

• Start hands-on and build repeatable motions.
• As pipeline expectations grow, hire and/or manage contractors across content, events, and marketing ops.

What You Bring:

• 4 to 7 years in B2B demand generation, revenue marketing, and/or growth marketing,
• Proven ability to generate pipeline through a mix of events, content, ABM, and conversion.
• Strong positioning instincts: you can turn a differentiated methodology into messaging that converts.
• Operational discipline: you track outcomes, run a cadence, and iterate based on data.
• Comfort partnering tightly with New Business and Key Accounts, holding a shared standard for lead quality and follow-up.

Nice to have:

• Familiarity with market research / consumer insights, innovation, brand, or marketing organizations.
• Experience with common CRM workflows (HubSpot/Salesforce equivalents), lead routing, and nurture programs.

Why This Role Matters:

Orchard’s business growth depends on being visible and convertible. This role builds market pull through content and events, then captures that interest into a steady stream of qualified conversations - so the New Business and Key Account teams spend more time scoping and converting project work, not searching.