Ecommerce Creative Strategist (LA - Hybrid)

About SRI Labs

SRI Labs is a Los Angeles–based innovation company dedicated to creating science-driven beauty and wellness tools that make people feel confident, beautiful, and empowered.

We’re recognized for premium, problem-solving products — and we’re proud to have pioneered the first hair dryer with integrated red-light therapy, bringing salon-grade technology and wellness science into the home.

Featured in Vogue, Allure, and Forbes, SRI Labs continues to lead with innovation. Our mission is to design the least damaging hair tools on the market, paired with advanced treatments that directly target thinning, weak, and brittle hair — helping millions of women restore their confidence and hair health.

Looking ahead, our vision goes beyond beauty. We’re building a portfolio of products that bridge science, design, and wellness to solve real problems and meaningfully improve people’s lives.

The Role

As an Ecommerce Creative Strategist, you’ll lead the creative direction for digital advertising, UGC content, and storytelling across paid media. You’ll collaborate closely with our in-house team of video editors, copywriters, and performance marketers to create, test, and optimize creative that drives growth.

What You’ll Do

• Own Creative Strategy: Develop high-performing ad concepts, hooks, and scripts for Facebook, TikTok, and YouTube.
• Collaborate with the Creative Team and Head of Growth: Partner with editors, designers, and copywriters to produce scroll-stopping content, and analyze ad data to identify what is working.
• Test & Analyze: Use data from creative performance (CTR, CVR, ROAS) to identify winning patterns and guide new iterations.
• Research & Ideate: Analyze competitors, track creative trends, and extract insights from customer behavior and feedback.
• Direct Content Creation: Help plan and direct UGC/influencer shoots to align with brand voice and conversion goals.
• Support Product Launches: Shape messaging and creative strategy for new products and funnel assets (ads, landing pages, offers, email, and video).

Who You Are

• 2–4 years of experience in creative strategy, growth marketing, or DTC brand advertising
• You think like a marketer but communicate like a creative
• Strong understanding of consumer psychology and emotional triggers that drive purchase decisions
• Data-driven mindset — comfortable analyzing performance reports and adjusting strategy accordingly
• Obsessed with creative testing and iteration — you love the process of finding winners
• Excellent communicator and team collaborator
• Familiarity with Meta Ads Manager, TikTok Ads, and creative testing frameworks
• Bonus: Background in copywriting or media buying (a big plus!)

SRI Labs Core Values

• Team Player – We collaborate and work with others to achieve results
• Attitude and Effort – We look at how we show up every day for each other and the company
• Hungry & Growth Oriented – We’re relentless about learning and progress.
• Speed – We move fast and execute decisively.
• Innovative – We experiment boldly and think differently.

Why You’ll Love It Here

• Join a creative-first culture that values innovation, curiosity, and growth.
• Work with a vision-driven leadership team building category-defining products.
• Be part of a premium LA-based brand with national reach and global ambition.
• Hybrid creative environment: fast-paced, hands-on, and fun.

Learn More About the brand:

https://srilabs.com/

https://cyberpowertools.com/

How to Apply: (send to rbalane@orca-brands.com)