Studio Director

Benefits:

• Commission
• Free gym membership
• Bonus based on performance
• Paid time off
• Training & development

STUDIO DIRECTOR (Orangetheory Fitness Denison)

Full-Time • Salary Commission

ABOUT THE ROLE

The Studio Director is the driving force behind the growth of Orangetheory Fitness Denison. This leader blends sales, community engagement, and member experience into one dynamic role. They serve as the connector between the studio, the community, and the members we serve, while supporting daily operations and contributing to a high-performance culture.

This position sits between a Studio Manager and Head Coach. Someone who can sell, motivate, build relationships, and help bring our studio to 250 members in 6 months and 350 in 12 months.

RESPONSIBILITIES

Sales Leadership (Primary Focus)

Owns the studio’s sales pipeline from lead intro

• close.
• Conducts intro classes, membership consults, and follow-ups.
• Tracks KPIs: conversions, cancellations, freeze rates, and weekly sales goals.
• Partners with the owner team to build monthly sales strategies.

Community Engagement Marketing

• Builds strong relationships with local businesses, schools, medical offices, and community groups.
• Represents OTF at local pop-ups, events, B2B partnerships, and grassroots marketing.
• Drives awareness through community presence and local marketing efforts.
• Supports social media content creation and community-facing campaigns.

Member Experience Retention

• Builds genuine relationships with current members to increase retention.
• Engages the floor during peak hours to learn names, celebrate wins, and create a welcoming vibe.
• Coordinates member appreciation days, challenges, celebrations, and referral programs.
• Works with Jake (Operations Manager) to ensure the studio environment and service match brand standards.

Team Collaboration & Leadership

• Works closely with the Operations Manager on schedules, systems, and in-studio execution.
• Supports coaches and staff by ensuring they have what they need to be successful.
• Helps onboard new team members.
• Runs or assists with meetings, training sessions, and coach development touch points.

Possible Light Coaching

5–10 classes per week max

• Bring energy and set the culture inside the room.

QUALIFICATIONS

• Outgoing, magnetic personality; naturally able to connect with people.
• Previous sales experience required (fitness preferred but not mandatory).
• Strong communicator with a friendly, confident presence.
• Must thrive in a goal-driven environment.
• Must LOVE people and community engagement.
• Comfortable with flexible hours (early mornings, some evenings, occasional weekends).
• Ability to represent the Orangetheory brand in the community.

COMPENSATION PACKAGE

• Base Salary: $38,000–$45,000 (based on experience)
• Monthly Bonuses: Performance-based (sales, member count & usage metrics)
• Estimated Total Compensation: $55,000–$70,000 annually

Benefits:

• Free Orangetheory membership
• 10 days PTO

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.