Studio Marketing Specialist

Benefits:

• 401(k)
• Employee discounts
• Wellness resources

Overview

The studio marketing specialist support team is a results-driven position that drives brand presence and membership growth across all the Orangetheory Fitness studios in the assigned regions. This role builds B2B partnerships, deepens community engagement, and generates qualified leads that convert to intro bookings and memberships. This person must be a self-starter and strategic thinker with a bias for action. Success is measured by a return on investment model based on leads, memberships, revenue generated, b2b partnerships and overall regional performance. This role will be ~15 hours per month for the first 90 days.

Key Responsibilities:

• Lead Generation & Prospecting: Implement community tactics to generate new membership.
• Track and analyze the effectiveness of these strategies, making data-driven adjustments as necessary. Including post event lead follow up if the studio has not done so within 48 hours
• Partnership Development: Identify and cultivate relationships with local businesses and organizations to establish B2B partnerships. Leverage these partnerships for co-marketing opportunities, events, and promotions to drive studio trial.
• Event Management: Plan and execute local marketing events and promotions, ensuring studio teams are fluent in lead tracking and follow up. Coordinate with studio team that events are staffed to maximize event impact.
• Expectation that this role will work at as many events monthly based on total hours
• Identifying and Scheduling a minimum of 8 events/activations and 3 partnerships across all regions
• Community Engagement: Act as a brand ambassador within the community, participating in local events and fostering positive relationships with current and potential members. When live in-market
• Support regional team on tentpole event activation including DriTri, Anniversaries and Fitness Festival
• Utilize social media to find and active with local partners
• Monthly Reporting: Complete the monthly reporting tracker that includes future and current month activations along with key funnel metrics from Orangebook: Leads/Intros/Members and associated revenue by the 2nd day of the following month
• Required Meetings:
• Monthly Recap Meeting the first week of each month
• Two part on-boarding meetings

Qualifications

• Current Empire Portfolio team member, who has an interest in supporting revenue growth in the region.
• Strong networking and partnership-building skills; confident public presence.
• Excellent organization and event execution abilities.
• Proficient with performance tracking and basic data analysis.
• Able to work independently and collaboratively while still completing their current roles responsibilities
• Willingness to work some evenings/weekends; must have reliable transportation and ability to lift/transport event materials

What Success Looks Like (KPIs) --- Monthly 3:1 ROI with a minimum of 3 activations a month planned (across all associated studios)

• Qualified leads per studio, intro bookings, show rate, and new member conversions.
• Number/quality of active partnerships and event ROI.
• Improved local awareness and reduced cost per lead over time.