What are the responsibilities and job description for the General Manager position at Orangetheory Fitness?
General Manager — Orangetheory FitnessLead a Studio. Build a Community. Change Lives.
At Orangetheory Fitness, we believe fitness is about more than workouts — it’s about confidence, energy, community, and helping people become the best version of themselves.
We’re looking for a driven, people-first Studio Manager to lead our studio with energy, accountability, and heart. This is an opportunity for someone who loves fitness, thrives in a fast-paced environment, and wants to help grow a business — not just manage one.
We are locally owned operators who recently purchased this studio, and we’re looking for the right leader to grow with us long term.
What You’ll DoLead the Studio Experience
- Create an exceptional experience for every member who walks through the door
- Set the tone for a positive, high-energy, welcoming culture
- Be present, visible, and hands-on with both members and staff
- Help members stay engaged, motivated, and connected to the studio community
Manage & Develop the Team
- Hire, train, coach, and develop front desk staff
- Hold the team accountable to service standards and sales goals
- Lead by example through professionalism, positivity, and work ethic
- Foster a culture of teamwork, ownership, and continuous improvement
Drive Membership Growth
- Lead membership sales, upgrades, and retention efforts
- Coach the team on effective sales conversations and follow-up
- Track studio performance metrics and help execute plans to improve results
- Support local marketing efforts, partnerships, and community events
Keep Operations Running Smoothly
- Oversee daily studio operations, scheduling, and staffing
- Ensure the studio is clean, organized, and operating at brand standards
- Solve problems quickly and professionally
- Partner closely with ownership on studio strategy and performance
Who You Are
- A natural leader who enjoys motivating and developing people
- Organized, dependable, and able to multitask in a fast-moving environment
- Strong communicator with excellent customer service skills
- Comfortable having sales conversations and driving results
- Passionate about fitness, wellness, and community
- Willing to work some evenings and weekends as needed
- Previous fitness, retail, hospitality, or sales management experience is preferred
Compensation & Growth Opportunity
- Starting pay: $24/hour
- Additional bonus opportunities tied to:
- Membership sales
- Studio performance metrics
- Team and retention goals
- Complimentary Orangetheory membership
- Retail discounts
- Ongoing training and development
Most importantly, we are looking for someone who wants to grow with us. As the studio grows, there will be opportunities for increased leadership, profit sharing, and potentially even future ownership opportunities for the right person.
About Orangetheory Fitness
Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. Members combine cardio and strength training in a supportive, energetic environment that helps people transform their lives.
If you’re passionate about leadership, fitness, and building something meaningful, we’d love to meet you.
Salary : $26 - $28