Regional Marketing and Communication Specialist

Title: Regional Marketing and Communication Specialist 
Practice: Midwest Oral Maxillofacial & Implant Surgery 
Location: Chesterfield, MO
Hours:
Monday–Friday, 8:00 a.m.–5:00 p.m.
Occasional evening hours required for continuing education sessions and special events.

Position Purpose:

The Regional Marketing and Communications Specialist plays a critical role in supporting the strategic growth of our oral surgery practices by managing all aspects of regional marketing and brand communications. This position collaborates with the Regional Director of Operations, Practice Leader, and Surgeons to drive patient volume through targeted referral marketing, digital engagement, and community outreach. The Specialist is responsible for both strategy and execution, ensuring all marketing activities align with the company’s mission, values, and growth objectives

Essential Functions

• Own all aspects of regional marketing, including referral outreach, digital campaigns, CE events, study clubs, develop solicitation review strategies and content creation.
• Develop and execute localized marketing strategies that align with practice goals and identify opportunities that include YOY consult growth and expanding into new markets.
• Plan and conduct referral visits and outreach efforts to strengthen and grow referral relationships.
• Coordinate and execute CE events, study clubs, and other referral engagement initiatives.
• Develop and manage social media and digital content calendars to maintain an active and engaging online presence.
• Prepare and distribute digital and print marketing materials, collaborating with preferred vendors and utilizing Canva for design collateral.
• Ensure brand consistency across all communication channels and campaigns.
• Monitor online review platforms (e.g., Google, Healthgrades, Yelp) and escalate feedback as needed to local leadership.
• Partner with vendors that support SEO, CRM and website development to ensure quality of online visibility.
• Build partnerships with local representatives to support sponsorships, event planning and community outreach.
• Maintain internal communication with doctors, practice leaders, regional directors and administrative teams on marketing initiatives.
• Report monthly on marketing efforts, referral performance, campaign ROI, and digital engagement metrics.
• Attend and engage in all calls and meetings set forth by the leadership team
• Special Projects as assigned

Skills:

• Strong creative, strategic, and analytical thinking skills.
• Proven project management skills and ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, Canva and Adobe Creative Suite (Illustrator, Photoshop).
• Familiarity with social media platforms, digital marketing strategies, and basic SEO principles.
• Strong attention to detail and ability to work independently in a fast-paced environment.
• Experience in healthcare or dental/medical marketing preferred.
• Ability to build and maintain relationships with both internal stakeholders and external referral partners.
• Comfort with public speaking and event coordination.
• Willingness to travel locally and overnight to support adjacent markets as needed.

Qualifications

 Education:

• Highschool diploma or equivalent – required
• Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field — required
• Experience in a healthcare or medical practice environment — preferred
• Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications — required or must be obtained upon hire

Experience:

• 2–5 years of professional experience in marketing, communications, or public relations.
• Experience working in a health care setting - dental/medical environments preferred
• Strong understanding of patient privacy regulations (HIPAA)

Performance Requirements:

• Manage complex marketing projects and competing deadlines effectively
• Develop and execute creative marketing strategies to support organizational goals
• Coordinate marketing initiatives to enhance brand awareness and patient engagement
• Support branding and strategic growth, including travel to events as needed
• Ensure accuracy, quality, and consistency across all marketing communications
• Willingness to travel locally and overnight as needed to support business operations and organizational initiatives.

DISCLAIMER

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work.  This is not an exhaustive list of all duties and responsibilities.  OPS’s management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.