What are the responsibilities and job description for the Marketing Assistant position at Oral Arts Laboratory Inc?
Company Name: Oral Arts Dental Lab
Position: Marketing Assistant
Location: Huntsville, AL
Oral Arts is a full-service family owned and operated dental laboratory. We manufacture dental prostheses, such as crowns, bridges, implants, dentures, partials, orthodontic appliances, etc. If you have an interest in any of the following areas, we provide great entry-level positions that grow into lifelong careers!
- CAD/CAM technology
- 3-D printing technology
- Working with your hands
- Creative and detail orientated activities
- Operation of equipment such as hand pieces, casting machines, burnout ovens, etc.
- Mechanical abilities
- Arts & Crafts, Painting
Benefits of being part of the Oral Arts Team:
- Health, Dental, and Vision Insurance
- Retirement plan with company match
- Disability benefits
- Life Insurance
- PTO and Holiday pay
- Opportunities for growth include paid continuing education, cross-training, and leadership roles.
Description of responsibilities include, but are not limited to:
- Develop and maintain organized systems for managing new doctor lists, follow-up schedules, communications, and account activity.
- Manage the ordering and replenishment of promotional inventory, including doctor gifts, baby gifts, student gifts, raffle items, and prizes.
- Support event initiatives, including planning and coordinating large-scale tours and other laboratory events.
- Coordinate new doctor welcome kits and support the nurturing and development of new doctor leads, ensuring new accounts receive the resources and support needed for continued success.
- Generate and review weekly reports, collect and analyze account data, monitor customer health, identify opportunities for improvement, and provide updates on new and developing accounts.
- Maintain effective communication and coordination across departments to ensure marketing initiatives, materials, and departmental needs are addressed in a timely manner.
- Plan and coordinate vendor events and meetings, including communicating with vendors, organizing event materials, and arranging shipment of trade show booths and marketing materials.
- Attend meetings and industry events as requested, primarily throughout the Southeast region of the United States.
- Enter and maintain marketing campaigns, promotions, and coupon codes within the Magic Touch database.
- Develop clinical and educational marketing content, including scripts, e-publications, product announcements, and other promotional materials.
- Follow up with new doctors throughout their initial cases by making introductory calls, scheduling follow-up communications, and providing ongoing support to encourage a successful onboarding experience.
- Proofread, edit, and review marketing materials for accuracy, consistency, and brand standards, including mailers, advertisements, social media postings, and other promotional communications.
- Coordinate and organize weekly marketing meetings, as well as meetings involving Customer Service Representatives (CSRs) and other departments when marketing support or collaboration is required.
- Research competitors, including their websites, marketing materials, promotional strategies, pricing, and other relevant industry activities, to help identify market trends and opportunities.
- Maintain proficiency in Microsoft Office, the Magic Touch database, online server programs, and other software and systems used to support marketing operations.
Required Experience:
- High school diploma or equivalent.
- No previous experience required; experience in a related field is preferred.
- Special Skills and Knowledge: Strong written and verbal communication skills; creative promotional and marketing skills; knowledge of marketing strategies and branding; strong attention to detail; and the ability to stay organized, multitask, and provide support across multiple departments.
- Technical Skills: Proficiency with Microsoft Office applications, including Outlook, Excel, and Word. Familiarity with Adobe, HubSpot, Meta platforms, and other related software and digital tools.
Pay/Salary is based on relevant experience.
For information on Oral Arts, please visit our website at www.oralartsdental.com.
With or without reasonable accommodation, the physical and mental requirements of this job include the following: seeing, hearing, speaking, and writing clearly. Occasionally reaching with hands and arms, stooping, kneeling, crouching and crawling. Frequent sitting, standing and walking, which may be required for long periods of time and may involve climbing stairs regularly. Additional physical requirements may include frequent lifting and/or moving up to 25 pounds and occasional lifting and/or moving up to 50 pounds.
Oral Arts Dental Laboratory is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.