What are the responsibilities and job description for the DIGITAL MARKETING MANAGER position at Optoma Technology Inc?
As the #1 DLP projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive and LED displays and business and home entertainment projectors for consumers, businesses, education, professional video and the retail market. A passionate, customer-focused brand, Optoma products captivate, inspire, and connect people for exceptional experiences.
www.optomausa.com
A great opportunity to work on a collaborative team reporting into the Head of Marketing and working within the talented Marketing Department, and closely with the Sales organization.
ESSENTIAL DUTIES:
The ideal candidate is a passionate, customer-centric digital marketer with a relentless drive for developing content, and a track record of delivering ROI-positive content marketing programs at scale.
o Up to date with new online trends, SEO, CRM and able to transfer these into Optoma’s online and social media marketing strategies that fit into the entire marketing roadmap for both B2B and B2C channels.
o Strong understanding & experience of managing social channels and digital (PPC, SEO, online advertising) and direct marketing.
Drive and lead the digital marketing efforts:
o Ensure content provides clear benefits to the target audience, conveys the Optoma brand voice & personality, and meets high quality standards; author & execute content.
o Create and implement the digital/eMarketing and marketing programs to maximize sales and marketing investment.
o Work within Marketing Team to design banner programs, landing pages, and other creative materials to optimize Optoma’s brand presence.
o Responsible for all online customer communication. Drive continued innovation in evolving content formats most effective at engaging our target audience.
o Design, execute, and optimize eBlast communications using MailChimp, Constant Contact, and analyzing metrics/results for both Optoma and its customers.
o Able to segment the database and nurture leads to help business units successfully transform the email lists into sales or reach other campaign goals.
o Able to manage the e-marketing database for both B2B and B2C channels.
o Develop ongoing digital marketing strategy, plan and execution and reporting.
Social Media - Responsible for Optoma’s social media strategy and execution. Manage Optoma’s presence on social media channels and communities, including Facebook, Twitter, LinkedIn, Youtube, and Wikipedia to meet marketing goals:
o Create, re-purpose post content including videos and creative.
o Build stronger relationships with the online community and influencers
o Utilize the platforms to create buzz and promote brand and products.
o Drive traffic to optomausa.com through SEO techniques.
o Research, plan, and execute SEO, SEM and web analytics best practices to improve website traffic and ranking.
o Grow social media followers.
o Script writing and produce short videos.
Web site front end management :
o Manage all content and upload to the CMS platform for all three web sites USA, Mexico and Brazil; optomausa.com, optoma.mx and optoma.br
o Responsible for all product launch content to align with announcements
o Measurement and data reporting using Google Analytics to evaluate traffic and make recommendations to drive traffic and SEO.
o Ownership of content uploading via Website CMS and across other platforms.
o Demonstrable knowledge of website development & optimization, with a passion for researching website functionality and competitor benchmarking.
JOB QUALIFICATIONS:
• Bachelor’s degree in related field preferred.
• 3-5 years of experience in front end web site management, digital Marketing, CRM, direct marketing, social media marketing.
• Experience building & development communications across website & social media platforms
• Experience in analytics tools eg: Google Analytics, Adobe Analytics, Google Search Console and/or other SEO research tools
• Superior knowledge of current eMarketing and Web design trends and techniques.
• Knowledge of email marketing best practices and CAN SPAM compliance
• Exceptional writing and editing skills.
• Video production skills.
• Cutting-edge knowledge of social media networks, and user experience with Facebook, Twitter, YouTube, LinkedIn and Flickr required.
• Working knowledge of reporting and project management tools such as: Google Analytics, CMS platforms, Microsoft Excel, Microsoft Planner etc.