What are the responsibilities and job description for the Marketing Operations Specialist position at Optivate?
About Optivate
Optivate is a leading provider of healthcare technology software solutions purpose-built for ophthalmologists and eye care specialists. The company's solutions, which include EMR, practice management, patient engagement, image management, and RCM and billing services are designed to streamline clinical documentation workflows and improve daily practice efficiencies for eye care professionals.
Position Summary
The Marketing Operations Specialist will own the day-to-day execution of marketing systems, lead generation, content production, and vendor management. This is a hands-on, multi disciplinary role for a self-directed operator who brings both technical depth and strong execution skills.
Key Responsibilities
- Manage the HubSpot environment, including building workflows, running email marketing campaigns, managing lead generation, and pulling regular performance reports
- Own WordPress site administration, including content publishing, layout edits, integrations, plugin updates, and ongoing upkeep
- Execute and optimize Google Ads campaigns to drive qualified lead generation
- Develop and execute SEO, AEO, and GEO strategy to drive organic visibility across traditional and AI-driven search
- Produce content across email, LinkedIn, blog, landing pages, and website as needed
- Create supporting visual assets in Canva for marketing campaigns, social, and email
- Manage relationships with external marketing vendors and partners, including paid media, content, and creative
- Conduct competitive research and produce reporting to inform marketing strategy and positioning
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3–5 years of progressive marketing experience with hands-on responsibility across digital marketing channels
- Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting
- Proficiency in WordPress, including content management, page edits, and plugin/integration management
- Demonstrated experience managing Google Ads campaigns with measurable lead generation results
- Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices
- Proficiency in Canva or equivalent design tools
- Demonstrated LinkedIn marketing experience
- Proven track record of driving qualified leads through digital marketing channels
- Strong analytical skills and comfort working with marketing data and reporting tools
- Ability to manage multiple priorities, projects, and vendor relationships independently
Preferred Qualifications
- Prior experience in a B2B SaaS environment
- Industry experience in healthcare technology, electronic health records (EHR), or ophthalmology software is strongly preferred
Why Join Optivate?
- Opportunity to help scale a rapidly growing ophthalmology-focused healthcare technology platform
- High-impact role with direct exposure to executive leadership and strategic growth initiatives
- Comprehensive benefits including medical, dental, vision, and 401(k)
- Backing from a growth-oriented private equity partner committed to long-term investment and innovation
- Collaborative, entrepreneurial culture focused on the success of the customer and operational excellence
- Competitive compensation package with bonus opportunity and long-term growth potential