What are the responsibilities and job description for the Inside Sales Representative position at OptiTrack?
Overview OptiTrack thrives on precision and efficiency—our Inside Sales Representatives keep the engine running by generating high-quality leads, processing orders seamlessly, and maintaining a clean Salesforce database. You'll support the full team in hitting revenue goals through smart lead gen and operational excellence.
Key Responsibilities
- Generate qualified leads using tools like ZoomInfo, LinkedIn, and email campaigns, targeting vertical-specific prospects (e.g., universities, film studios).
- Process orders accurately and efficiently, coordinating with finance/ops for quoting, invoicing, and fulfillment.
- Maintain Salesforce hygiene: data entry, custom field updates (e.g., vertical tagging), and reporting dashboards.
- Qualify inbound inquiries and hand off warm leads to Solutions Sales Managers with detailed notes.
- Track team metrics (lead conversion, order accuracy) and suggest process improvements.
- Communicate professionally and effectively with customers, internal teams, and stakeholders through verbal, written, and electronic methods including phone, email, chat, and CRM tools
Qualifications
- 2 years in inside sales, lead gen, or sales ops support.
- Proficiency with CRM (Salesforce) and lead gen tools (ZoomInfo, LinkedIn Sales Navigator).
- Detail-oriented with strong organizational skills and a customer-first mindset.
- Tech-savvy and quick learner; experience in hardware/software sales a plus.
- Proficient verbal and written communication skills in a professional business environment.
- Ability to clearly convey information and respond effectively to customers and colleagues via phone, email, and electronic communication platforms.
- Bachelor's degree or equivalent experience.
All benefits start on first day of employment!
- 75% employer-paid medical for employee. Family coverage also included.
- 100% employer paid dental, and vision for employee and dependents
- 100% employer paid long-term, short-term disability, and life insurance policy
- 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
- 10 paid holidays
- Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
- Employee Assistance Program (EAP)
- Flexible Spending Account (FSA)
EEOC Statement:
OptiTrack is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace