What are the responsibilities and job description for the Global Sales Leader/VP of Sales position at OptiSigns Inc.?
About OptiSigns
OptiSigns is a leading digital signage software company. Our platform turns any screen into digital signage — 210,000 screens for 35,000 organizations across 103 countries, with 140 app integrations and a 4.8-star rating on Capterra.
We're hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel.
What you'll do
- Own the new-business sales number: new logo bookings and new ARR
- Sell hands-on: run discovery, demos, and closes on enterprise deals
- Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success
- Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching
- Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners
- Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base
- Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs
- Work the roadmap: feed customer and competitive intelligence to product and marketing
- 10 years of B2B SaaS sales experience, including 3 years leading a sales team
- Experience building — not just running — a sales function: you've written the first playbook, made the first hires, and stood up process from scratch
- High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise
- Channel or partner sales experience (resellers, MSPs, integrators)
- Strong command of pipeline math, forecasting, and CRM discipline
- Hands-on operator comfortable in a lean, fast-moving, founder-led company
Preferred
- Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience
- Competitive base salary commission
- Medical, dental, and vision insurance
- Unlimited Flexible Time Off
- 401K