Data Analytics Lead

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.

Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.

If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you!

Job Summary

Lead Data Analyst

The Lead Data Analyst is responsible for providing custom analytics for various clients of Optimum Media. This includes multi-screen reporting and attribution analyses, requiring data integration and querying skills to mine for insights across numerous TV & Digital data sources.

Responsibilities

The Lead Data Analyst will be expected to work closely with the Director of Analytics & Insights to lead projects and allocate resources to meet timelines for deliverables. The Lead Data Analyst will also drive innovation within the team by applying creative technical approaches to ensure quality and leading-edge reporting and analytics. This position is also client facing and the Lead Data Analyst will be expected to articulate often complex technical matters in a clear and concise manner as a subject matter expert. This position will act as a technical liaison for other Data Management & Product Development functions within the organization, translating feedback gathered from client exposure in order to develop new analytic product offerings. The Lead Data Analyst will also mentor and develop the skills of Analysts on the team to enhance their career development and build flexibility within the team when managing project workloads.

The Lead Data Analyst will be responsible for understanding the business objectives of Optimum Media clients, mining data and ultimately analyzing, reporting and presenting those findings with actionable insights. To accomplish this, the incumbent must be intimately familiar with both internal and external data sources. The incumbent will need to access raw data via SQL programming and then aggregate to summarize results for use by the analysts and ultimately the clients. The Lead Data Analyst will also be expected to create complex ad hoc reports and analyses which require the use of multiple data stores and to acquire and stage data for use by numerous analysts within and outside the department. The Lead Data Analyst will analyze and recommend areas for additional analysis and troubleshoot automated processes as necessary.

Qualifications

• Strong SQL and Python programming skills a mandatory requirement
• Bachelor's /Master’s Degree in Computer Science/Computer Engineering/Information Science/Mathematics or related field or equivalent job experience. (Graduate degree in related field preferred)
• Strong understanding of data structures and integration approaches
• Minimum 4-6 years’ experience in data analysis and database systems
• Act as a technical lead on projects involving data onboarding, processing, and integration across multiple platforms and data sources.
• Own the onboarding and validation of new data sources (1st-, 2nd-, and 3rd-party), ensuring data integrity and accuracy.
• Design and optimize SQL queries, ETL processes, and data pipelines for performance and scalability.
• Write and maintain Python scripts for automation, data transformation, and API-based data ingestion.
• Familiarity with business intelligence and data visualization software
• Comfortable with communication to audience members across all management levels internally and externally
• Proven track record of demonstrating the ability to summarize and present analytic findings
• Previous background in media analytics in a media agency or organization strongly preferred
  
  

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $123,379.00 - $202,694.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.