What are the responsibilities and job description for the Senior Product Marketing Manager - Opal position at Optimizely?
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Introduction
Optimizely is looking for a creative, strategic, and collaborative Senior Product Marketing Manager to define how the world understands and experiences Optimizely Opal — the AI agent orchestration platform for marketing . You’ll blend positioning, storytelling, and go-to-market leadership to showcase how Opal automates workflows, unifies tools, and scales impact. Working across product, marketing, and GTM teams, you’ll help bring one of Optimizely’s fastest growing and most strategic products to market.
Job Responsibilities
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Introduction
Optimizely is looking for a creative, strategic, and collaborative Senior Product Marketing Manager to define how the world understands and experiences Optimizely Opal — the AI agent orchestration platform for marketing . You’ll blend positioning, storytelling, and go-to-market leadership to showcase how Opal automates workflows, unifies tools, and scales impact. Working across product, marketing, and GTM teams, you’ll help bring one of Optimizely’s fastest growing and most strategic products to market.
Job Responsibilities
- Positioning & Messaging: Develop differentiated messaging and value propositions that clearly articulate the power of agent orchestration, including how Opal connects tools, accelerates execution, and drives measurable outcomes. Ensure messaging is simple, compelling, and enterprise-ready.
- Content Creation: Deliver high-impact collateral for Opal — including solution narratives, launch briefs, demo storyboards, competitive tear-downs, integration one-pagers, and sales enablement deliverables — tailored for marketing, sales, partners, and customer success.
- Product Expertise: Develop and maintain deep expertise in Opal’s agent capabilities, integrations, and cross-product workflows. Stay plugged in to the voice of the customer, ensuring Opal’s roadmap aligns and evolves to meet market expectations and support real use cases.
- Product Launch: Drive and support the roadmap for Opal agents across the broader Optimizely One suite — partnering with each product team to scope, position, and successfully launch new agents tied to CMS, Experimentation, Analytics, and more.
- Marketing Planning & Execution: Support integrated GTM programs for Opal — spanning product launches, thought leadership campaigns, partner ecosystem plays, customer stories, and multi-product solution motions.
- Collaboration & Alignment: Partner closely with cross-functional stakeholders (Marketing, Sales, Product, Leadership) to support Opal's go-to-market priorities, launch strategy, and cross-suite positioning within the broader Optimizely One suite.
- 5 years in B2B product or solutions marketing, ideally in fast-paced SaaS environment.
- Strong understanding of AI/ML concepts such as agents, orchestration, automation, and workflow design (or a fast learner with deep curiosity).
- Demonstrated ability to craft high-quality content and compelling narratives for technical and non-technical audiences.
- Excellent written and verbal communication skills.
- Highly analytical, data-informed, and comfortable using market signals to guide decisions.
- Experience with broader martech, content, and/or experimentation products is a plus.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Salary : $86,915 - $160,767