Sales & Admissions Coordinator

Join Optimized Senior Living as Our Next Sales & Admissions Coordinator

Optimized Senior Living (OSL) is a growing, family-focused senior living community dedicated to delivering exceptional care, vibrant lifestyles, and peace of mind for residents and their families. Guided by our Core Values — Integrity, Faith, Family, Pride in Services, and Compassion — we treat every resident, family member, and team member as part of the Optimized family.

We are seeking a proactive, relationship-driven Sales & Admissions Coordinator to serve as the welcoming face of OSL and help drive occupancy through meaningful outreach, exceptional follow-up, and seamless move-in coordination.

This is an individual contributor role with no direct reports.

Why Optimized Senior Living?

At OSL, we believe every senior deserves a home where they are valued, supported, and celebrated. Our mission is to cultivate a warm, family-like environment that fosters independence, encourages engagement, and promotes well-being. We are driven by a commitment to excellence, integrity, and compassion in everything we do.

Our culture is built on collaboration, respect, and dedication to quality. We empower our team members with the tools, support, and growth opportunities they need to succeed. The Sales & Admissions function plays a critical role in our mission by helping families navigate one of the most important decisions of their lives with empathy, clarity, and confidence.

What Makes This Opportunity Unique?

This role is more than answering inquiries or conducting tours. At OSL, you will:

Lead With Heart:

Serve as the first point of connection for families exploring a senior living option, offering guidance, warmth, and reassurance.

Make an Impact:

Support families through emotional and complex decisions, ensuring they feel understood and supported throughout the admissions process.

Shape the Experience:

Help build and streamline sales, outreach, and admissions systems as OSL continues its rapid growth.

Build Community Relationships:

Establish meaningful connections with healthcare providers, community partners, and referral sources to strengthen OSL’s reputation and visibility.

Grow With Us:

OSL is expanding, and strong performance in this role opens opportunities for future advancement as we scale across the region.

Key Responsibilities

• Sales, Outreach, and Follow-Up
• Drive occupancy by achieving KPIs for inquiries, tours, move-ins, and revenue
• Respond quickly to all calls, voicemails, emails, walk-ins, and referrals
• Conduct warm, engaging tours for families and potential residents, including occasional evenings and weekends
• Consistently follow up with prospects until decision or disqualification
• Build scripts, templates, and follow-up systems for scalability
• Admissions Coordination
• Ensure smooth transitions from inquiry to tour to move-in
• Maintain accurate and timely data entry in the CRM (ALIS)
• Serve as the primary family contact, providing timely updates and resolving concerns
• Partner closely with clinical, operational, and administrative teams
• Community Engagement & Events
• Plan and execute community marketing events
• Support partnerships with local vendors, hospitals, and referral networks
• Participate in outreach efforts that position OSL as a preferred senior living option

Who We’re Looking For:

We need someone who is personable, emotionally intelligent, and deeply committed to supporting seniors and families. You should be:

A natural relationship-builder who connects easily

An empathetic communicator who understands the emotions involved in senior care decisions

Organized and detail-oriented, with strong follow-through

A proactive self-starter who thrives in a dynamic environment

Ready to innovate and help build better systems as we grow

Comfortable using CRM tools, technology, and basic reporting

Required Skills and Qualifications

Minimum of 3 years of sales experience, preferably in senior living, healthcare, or hospitality

Strong track record of meeting and exceeding sales goals

Excellent communication, interpersonal, and customer service skills

Ability to clearly explain senior living services to families and potential residents

Strategic, systems-oriented thinker with a focus on long-term growth

Proficient in CRM systems, Microsoft Office Suite, and digital tools

Ability to work both independently and collaboratively in a fast-paced environment

What We Offer

• Competitive pay and full benefits package
• Performance incentives and commission opportunities
• Paid training and orientation
• Flexible schedules
• Growth opportunities
• Supportive, family-like culture
• Wellness and mental health support

Are You Ready to Make a Difference?

If you are looking for a role where you can support families, build meaningful relationships, and contribute directly to the growth of a mission-driven senior living community, Optimized Senior Living is the place for you.

Apply here through LinkedIn, or please email kathy@optimizedseniorliving.com with your resume.