What are the responsibilities and job description for the Lead Social Media Manager position at Optimize Partners?
At Optimize Partners, we connect top talent with innovative companies, providing tailored staffing solutions that drive success for both our clients and candidates. Our client, a fast growing Women's apparel brand, is looking for an experienced and results-driven Lead Social Media Manager to spearhead their social media efforts, focusing on engagement, growth and brand elevation. This position is based in Miami, FL . Relocation assistance is provided.
This is a full-time salaried position with benefits, and will report directly into the VP of Brand, and work closely with other members of the creative team. If you have a passion for creating on-brand content strategy, storytelling, and growing audiences on platforms like Instagram, Facebook, and/or TikTok, we encourage you to apply!
Responsibilities of the Lead Social Media Manager:
- Develop and execute social media strategies that will increase follower count & engagement rates by double digits within the first year.
- Monitor social media metrics and optimize strategies and campaigns to achieve goals
- Develop and maintain a social media content calendar, and ensure content aligns with the overall brand strategy and elevates the brand
- Lead and manage a social media team, including a content creator and intern(s).
- Mentor and provide feedback to team members to help them grow and be successful in their roles.
- Collaborate with PR, Brand Marketing and influencer marketing teams to develop integrated campaigns to elevate the brand and engagement
- Build a strong and engaged community across multiple social media platforms, including Instagram and TikTok.
- Elevate the brand's presence and influence within the social media space
- Ensure content aligns with the brand's voice
- Use data driven insights to guide content strategy and drive performance
- Track & report on KPIs and other social media metrics to optimize current and future campaigns
- Manage and oversee content creation, postings and engagement across multiple social media platforms, including Instagram, Facebook and TikTok
- Stay updated on platform trends and best practices to ensure content remains relevant and effective
Qualifications of the Lead Social Media Manager:
- A Bachelor's degree in Marketing, Communications or related field
- 5 years of total experience in social media management
- 3 years of experience managing social media for a Consumer Packaged Goods (CPG) company, ideally for beauty or apparel, with at least $10M in annual revenue
- Prior experience managing direct reports
- A blend of creative and analytical skills; able to create engaging content and interpret social media performance data
- Hands-on experience managing content and campaigns on TikTok, Instagram and Facebook
What to Expect, If Hired:
- A competitive salary employee benefits (medical, dental, vision, 401K, life insurance, and more)
- 25 PTO Days 9 Company Holidays
- Summer Fridays
- Child Bonding and Parental Leave
- Relocation assistance if needed
Optimize Partners is an Equal Opportunity Employer. We are committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability.
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