What are the responsibilities and job description for the Marketing Associate position at Optima, Inc.?
Position Brief – Marketing Associate The Marketing Associate is a vital new team member supporting Optima’s corporate and property marketing initiatives. This role is responsible for assisting with day-to-day marketing activities, content creation, research, reporting, administrative tasks, and tracking the effectiveness of marketing efforts. The Marketing Associate will also provide critical support to the marketing team ensuring the continued success of all our communities.About OptimaOptima is a privately-held real estate firm with offices in Illinois and Arizona. For more than 40 years, Optima has been developing, designing, building and managing striking urban and suburban luxury residential communities. From the beginning, Optima aimed to reinvent housing by integrating the functions involved in new construction within one company. Optima controls and executes every aspect of the process in-house – development, design, construction, sales and management – for a dynamic system that offers greater focus and flexibility. Optima is committed to delivering extraordinary living through design, innovation, sustainability and management. Reporting to the Vice President of Marketing, the successful candidate will thrive in a fast-paced environment and should possess the following:What You'll DoManagement and content creation for the Optima blog as well as blogs for all property sites.Prepare monthly reports, including market surveys, demographic analyses, marketing performance metrics, and investor/partner updates.Assist in the creation and editing of marketing materials for company and property use.Support the execution of marketing campaigns across multiple channels.Manage all Optima social media channels and online presence, oversee property social channels and online advertising, and assist with brand compliance and content development.Conduct market research, gather customer insights, and aggregate data into actionable recommendations for strategic decision-making.Track campaign metrics and prepare detailed performance reports for internal review.Manage the Optima intranet site, including new content development and ongoing upkeep.Provide general administrative, copywriting, and proofing support to the marketing team.Monitor industry trends and suggest innovative new marketing tactics to improve performance and engagement.Coordinate logistics and support for marketing events and promotions.Identify and order all branded materials for the company, and manage digital business cards companywide.Post news, press releases, and awards on the company website and social media platforms.Prepare and submit award applications as required.Support the Vice President of Marketing and Senior Marketing Associate in additional initiatives as neededWhat You'll NeedBachelor’s degree in Marketing, Communications, Business, or a related field preferred.1-3 years of experience in marketing, social media management, or related roles.Excellent written and verbal communication skills.Strong attention to detail, process thinking, and organizational skillsExperience with social media platforms, online advertising, and analytics tools.Proficiency with Microsoft Office Suite; familiarity with graphic design or content management systems is a plus.Ability to work independently and collaboratively in a fast-paced environment.Strong problem-solving skills and ability to think outside the box. Proactive, resourceful, and self-motivated with a bias for actionMust be able to manage multiple priorities in a fast-paced, growth-oriented environmentWhat You'll ReceiveCompensation: At Optima, we believe benefits should be meaningful, competitive, and supportive of your whole life. Benefits provided include:100% Company-Paid Medical Plan Option401k with Employer MatchPaid Parental LeavePaid Time Off & HolidaysA beautiful, design-forward workplace and dynamic team environmentAt Optima, we believe meaningful work begins with meaningful people. Our teams are diverse, passionate, and united by a shared belief in excellence, innovation, and care. You’ll be part of a culture where individuality is valued and everyone plays a role in creating extraordinary living. Powered by JazzHRaRX1zScq1b