Marketing Event Coordinator

MARKETING EVENTS COORDINATOR

The Event Coordinator is a key member of Opteon’s growing U.S. Marketing Team and supports the full lifecycle of events across all internal brands. This role is responsible for coordinating logistics, sponsorships, internal alignment, and post‑event follow‑up for tradeshows, conferences, and partner events. The Event Coordinator will also support GTM execution, marketing operations, and design work.

This is an ideal opportunity for a highly organized, self‑motivated early‑career marketer who thrives in a fast‑paced environment, enjoys cross‑functional collaboration, and wants to grow within a dynamic marketing team.

Functional Responsibilities

Event Coordination & Execution

• Coordinate end‑to‑end execution of events and tradeshows across all U.S. brands.
• Secure sponsorships and manage relationships with event organizers.
• Organize and communicate booth staffing needs, schedules, and expectations.
• Coordinate shipping and logistics for booth materials, signage, and swag.
• Manage swag inventory and restocking.
• Oversee event setup requirements, booth assets, and on‑site needs.
• Lead post‑event processes including lead collection, CRM handoff, reporting, and internal debriefs.

Marketing Operations & Channel Execution

• Monitor marketing inboxes and respond or escalate as needed.
• Support email marketing, including drafting, and scheduling as required.
• Draft and schedule social media content as required.;
• Contribute to GTM activity execution and administrative marketing tasks.

Design & Content Support

• Create visual assets in Canva for events, campaigns, and social media.
• Assist with landing pages and sales enablement tools.
• Support design of event signage and brand‑aligned collateral.

Strategy & Growth Support

• Assist with ABM campaign execution, including research, asset creation, and internal coordination.
• Maintain brand governance standards across Opteon and Jaro.
• Support performance tracking and optimization across campaigns and events.

Knowledge, Skills & qualifications

Required

• 1–2 years’ experience in event coordination, marketing coordination, or related roles.
• Experience coordinating tradeshows or B2B events.
• Strong organizational and project management skills; able to manage multiple tasks.
• Proficient in Canva (or similar design tools).
• Excellent written and verbal communication skills.
• Self‑motivated, proactive, and comfortable working independently.
• Strong attention to detail and commitment to process improvement.
• Ability to collaborate cross‑functionally with sales, operations, and external vendors.

Preferred

• Experience in real estate, mortgage, financial services, or other B2B industries.
• Familiarity with HubSpot (or similar marketing automation tools).
• Basic understanding of email marketing, social media engagement, and landing page creation.
• Interest in brand development and multi‑brand marketing environments.

This role is primarily non‑traveling. In rare cases (typically fewer than 1–3 times per year), limited travel for key events may be requested with advance notice.

This position is a hybrid office role at our Fairhope, AL office. A minimum of two days per week is required in-office.