Demo

Director of Community Relations

Optalis Healthcare
West Bloomfield, MI Full Time
POSTED ON 12/9/2025
AVAILABLE BEFORE 2/9/2026
Director of Community Relations
Job Description
Overview
The Director of Community Relations is charged with the responsibility for managing the community’s census. The Director of Community Relations is also responsible for external business development and building strategic relationships with referral sources, families and educators.
Supervisory Responsibilities:
Qualifications
  • Knowledge of regulatory standards and compliance requirements.
  • Freedom from illegal use of drugs.
  • Freedom from use of and effects of use of drugs and alcohol in the workplace.
  • Persons who have been found guilty in a court of law of abusing, neglecting, or mistreating individuals in a health care related setting are ineligible for employment in the position.
  • Working knowledge of personal computer and software applications used in job functions, (word processing, graphics, databases, spreadsheets, etc.).
  • Strong organizational and analytical skills; oral and written communication skills.
  • Demonstrated ability in independent functioning and strong leadership.
  • High School Diploma required. At least three (3) years’ experience in Health Care Sales/marketing. Familiar with Medical Terminology.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of executives, managers, clients, customers, and the public

Reasoning Ability

Ability to define and solve problems collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in statistical or diagram form and deal with several abstract and concrete variables.
Essential Functions and Responsibilities
To perform this job successfully, an individual must be able to perform each key function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the key functions.
Care and Services:
  • Achieves community census goals and annual budget projections.
  • Acts as a liaison between the community and the outside community.
  • Develop strategies to maximize admissions of residents requiring a sub acute level of care including daily contact with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
  • Conducts pre-admission screening of potential residents; determine level of care, services required.
  • Authorizes acceptance of residents and coordinate admissions with appropriate staff.
  • Assists in marketing services to the managed care industry. Participate in contract closings and price negotiations.
  • Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
  • Participate in corporate trade shows and marketing activities as assigned.
  • Accesses continuing education opportunities appropriate to discipline and responsibilities.
  • Ensures timely delivery of census report to corporate office and essential services.
  • Serves as a resource person for resident care planning activities.
  • Supports program development activities.
  • Attends and participates in departmental/community meetings as required.
  • Promotes optimal communication among program staff members, community staff, referrals sources, physicians and residents.
  • Appropriately accesses the resources of the company’s regional offices for consultation and program development support. Seeks out external resources through conferences, workshops, etc. as necessary. Routinely shares personal knowledge with staff, other managers and community personnel.
  • Demonstrates flexibility in adjusting to change, resident needs and customer expectations; meets company standards relating to deadlines and attendance.
  • Establishes and maintains exemplary standards for department appearance and staff presentation; ensures compliance with company and community policies and procedures.
  • Is an integral part of staff education and training.
  • Markets and schedules informational events to be held at the community for referral sources, community, families and residents.
  • Adheres to all safety and risk management protocols and programs.
  • Participates in direct and indirect resident care activities as warranted.
  • Participate in quality improvement activities, which reduce cost and increase efficiency through improved systems and processes.
  • Exhibits courtesy, compassion and respect to residents, families, visitors, physicians, administrators and coworkers.
  • Performs other duties or functions as directed.
Leadership: Demonstrates willingness to generate new ideas for change; evaluates and recognizes priorities, selects effective team members, challenges others to learn, keeps current and integrates new information, communicates and models organization values, fosters high performance, recognizes need for and provides adequate resources.
Process Improvement: Applies PI principles, tools, and techniques; assists in data collections; identifies processes for improvement in daily work; educates new staff in team process.

Interpersonal Skills: Demonstrates active listening techniques, gains support through effective relationships, treats others with dignity and respect, seeks feedback, sets clear standards for performance, evaluates job performance and provides effective feedback, establishes systems to measure effectiveness, efficiency and service and creates and maintains reporting mechanisms.

Continuing Education: Attends in-service and education programs; attends continuing education required for maintenance of professional certification or licensure.

Physical Demands: The physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Occasional physical effort with medium to heavy objects.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee may be exposed to blood or other body fluids, fumes or airborne particles and toxic or caustic chemicals. The noise level in the work environment is usually moderate.

Salary.com Estimation for Director of Community Relations in West Bloomfield, MI
$126,877 to $188,336
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