What are the responsibilities and job description for the Director of Marketing & eCommerce position at Opportunities?
Job Title: Director of Marketing & eCommerce
Location: Marshall, MN
Department: Administration
Status: Full-Time, Exempt
Reports To: President
About the Role
Runnings is seeking a visionary Director of Marketing & eCommerce to lead strategic initiatives that drive revenue and strengthen customer engagement across both in-store and online channels. This dynamic leader will play a pivotal role in supporting brick-and-mortar sales through integrated marketing strategies, promotions, and customer engagement efforts designed to increase traffic and conversion. In addition, this role will manage the full eCommerce operation, including website strategy, content development, performance optimization, and customer service—ensuring a seamless and satisfying digital experience for our customers.
The ideal candidate is passionate about innovation, data-driven decision-making, and delivering measurable results. You’ll champion the voice of the customer, foster cross-functional collaboration, and lead a high-performing team to execute impactful campaigns across traditional and digital media platforms.
Key Responsibilities
- Strategic Leadership: Develop and execute short- and long-term marketing and eCommerce strategies aligned with company goals.
- Customer Insights: Leverage customer and sales data to inform marketing decisions and enhance customer experience.
- Brand Stewardship: Lead brand positioning, messaging, and communications to build loyalty and engagement.
- Omnichannel Marketing: Oversee all advertising efforts including print, radio, TV, social media, and digital platforms.
- eCommerce Management: Drive website content strategy, user experience, online merchandising, and performance analytics.
- Customer Service Oversight: Ensure high-quality customer service standards across all digital channels.
- Retail Support: Collaborate with store teams to develop and execute marketing initiatives that support in-store traffic and sales.
- Team Development: Hire, train, and mentor marketing and eCommerce staff to foster innovation and excellence.
- Budget Oversight: Manage marketing budgets, COOP advertising programs, and vendor relationships.
- Cross-Functional Collaboration: Work closely with Buying, Retail, and HR teams to support promotions and recruitment marketing.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
- Proven experience in retail or consumer goods marketing and eCommerce leadership.
- Strong analytical skills with the ability to interpret data and drive ROI.
- Exceptional communication and interpersonal skills.
- Creative thinker with a customer-first mindset.
- Experience managing digital marketing, eCommerce platforms, and customer service teams.
- Ability to travel as needed (valid driver’s license required).
Work Environment
- Office and retail store settings.
- Occasional overnight travel and air travel required.
- Frequent use of computers and digital tools.
Why Join Runnings?
At Runnings, we’re more than just a retail company—we’re a community. We believe in empowering our team to think boldly, act with purpose, and make a meaningful impact. If you're ready to lead with vision and drive growth through innovation, we’d love to hear from you.
Apply Today and help shape the future of Runnings.