Summer Intern - Digital Marketing

Essential Responsibilities

Email - Assist where needed in the following areas:

• Create internal email content/communications.
• Monitor email reporting and optouts.
• Assist with maintaining onboarding email campaigns.
• Assist with development of email newsletters.
• Assist with email reporting

TowneConnect - Assist where needed in the following areas:

• Assist with TowneConnect content development and page layouts.
• Provide aid to business lines in managing their pages.
• Post content to the video Stream Channel.

Website Content Updates - Assist where needed in the following areas:

• Develop and create other pages as assigned.
• Search Engine Optimization research and content planning

Digital Asset Development - Assist where needed in the following areas:

• Develop and maintain assets for digital advertising campaigns and sponsorship ads/programs.
• Sort, tag, and file assets in the waiting room

Social Media -  Assist where needed in the following areas:

• Assist social media specialist with video creation, editing and content development

• Social media reporting

• Social media channel optimization tasks (update YouTube video descriptions, profile updates, etc.)

 Core Responsibilities - Assist where needed in the following areas:

• Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties.  This includes but not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious member and/or account activity.
• Adheres to applicable federal laws, rules, and regulations including those related to Anti-Money Laundering (AML) and the Bank Secrecy Act (BSA)
• Other duties as assigned

Minimum Required Skills and Competencies:

• Must have completed at least 2 years in a college program related to Marketing, Advertising, Communications, and be enrolled in college. 
• 1-year minimum experience with digital marketing initiatives including website work, email marketing and online design work
• Embraces the Towne Spirit: Reaffirms the brand, and the story of friendships and relationships, in new and existing markets.
• Strong computer literacy: Adobe Suite (Photoshop Illustrator, InDesign and Premiere Pro is a plus), SharePoint, Microsoft Office.
• Knowledge of basic video editing
• Some CMS experience
• Highly organized and detailed oriented

Desired Skills & Competencies: 

• Some Financial Services/Banking experience/knowledge
• Excellent copywriting and copy-editing skills for web and email.
• Project management experience 

Physical Requirements:

• Express or exchange ideas by means of the spoken word via email and verbally.
• Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time.
• Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation.
• Not substantially exposed to adverse environmental conditions.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.