SVP of Digital Marketing

Vice President of Digital Marketing

Operation HOPE is the nation’s largest non-profit organization delivering inclusive financial education and empowerment services at zero cost to our clients.

Operation HOPE advances social justice through an economic lens throughout our US service footprint and supporters across the globe. We offer adults and young people financial education, coaching and connections in order to facilitate a journey to financial dignity, inclusion, and independence.

Reporting to the Chief Marketing Officer, the Vice President of Digital Marketing will be responsible for helping manage and develop the organization’s digital marketing strategy and day to day operations and execution through the web, social media, email, and various paid media programs. They will assist the CMO with managing digital marketing agency work and developing the technical tools to facilitate best-in-class user experiences.

We are looking for a detail oriented, data driven, performance marketing expert, who can build high quality campaigns across multiple channels, integrate and optimize the digital journey and user experience, and measure results and impact to help build long term organization health and growth.

Responsibilities:

• Generate Awareness of Operation HOPE and its mission and services through digital channels.

• Develop and manage short and long-term strategies, campaigns, goals and content strategy for the web, social and email.

• Help develop and execute an annual calendar of campaigns across digital properties to support overall org strategy

• Establish KPIs / goals for campaigns. Monitor campaigns in real-time, making recommendations for continuous improvement.

• Manage and help prioritize ad spends for digital and social platforms, along with the Google Ad Grant to drive targeted traffic to Operationhope.org and other digital properties.

• Analyze performance of various digital marketing channels towards maximizing CPM, CPL and CPA

• Maximize Operation Hope’s organic search engine traffic generation and rankings through routine technical and content search engine optimization

• Develop digital content targeting, audience segmentation and personalization strategies and systems to show personalized messages through the marketing funnel from awareness to conversions (digital goals such as lead capture, donations, content sign ups, partner sign ups, etc)

• Manage external digital/marketing vendor/agency relationships assisting with these same duties and goals

• Represent department in cross-company meetings within Operation HOPE.

Desired Skills:

• SEM – keyword mgmt, bidding and buying strategies
• Paid Media buying and channel prioritization
• Social Media Mgmt
• Email Mgmt
• Account Based marketing for partners
• Digital Reporting and Analytics
• Content Strategy development
• SEO
• Customer journey and content mapping
• Content Development and maintenance
• Copywriting
• Liaising with various depts on content planning and calendaring
• A/B and multivariate testing of web content
• Site tagging and tracking
• Web User Analytics
• Online fundraising experience or retail ecommerce experience

• Fosters a spirit of collaboration, investigation, and exploration amongst stakeholders and internal departments and colleagues.

• Is motivated, creative, innovative, organized, detail-oriented and accustomed to managing multiple projects while working under tight deadlines.

• Obsessed with delivering best-in-class marketing quality, in all projects, large and small.

• Possesses an understanding and empathy for the needs of the “customer”, consisting of HOPE clients, coaches, partners, stakeholders and colleagues.

Requirements:

• Bachelor's or master's degree in marketing, communications, digital commerce or related field (or related experience)
• 5-10 years of experience in digital marketing
• Strong project management and analytical background
• Expert knowledge of all current social media platforms, and a proven track record of amplifying content and driving consumer engagement on social media, as well as web user experience development, CRM, and paid media planning and prioritization
• Ability to lead cross-functional teams (strong project management, organization, and communication skills)

Physical Demands And Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Light physical effort is equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach. Generally, works in an office environment but may occasionally be required to perform job duties outside of the typical office setting.

EEO Statement

Operation HOPE is an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

DEPARTMENT: Marketing & Communications

ACCOUNTABILITY: Chief Marketing Officer

SUPERVISORY RESPONSIBILITIES: possible agency/vendor project mgmt

STATUS: Full time | Atlanta