What are the responsibilities and job description for the Sr. Product Marketing Manager-AI position at OpenText?
Opentext - The Information Company
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI-First. Future-Driven. Human-Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.
YOUR IMPACT
As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer-first narratives, drive compelling go-to-market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation.
This is a high-impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst.
What The Role Offers
Messaging & Positioning
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI-First. Future-Driven. Human-Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.
YOUR IMPACT
As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer-first narratives, drive compelling go-to-market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation.
This is a high-impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst.
What The Role Offers
Messaging & Positioning
- Develop differentiated messaging and value propositions for OpenText AI-based products and technologies
- Turn customer insights and competitive analysis into crisp positioning frameworks
- Build content that resonates with executives, practitioners, and industry analysts
- Partner with Product, Sales, and Demand Generation to launch new AI capabilities
- Create sales plays, assets, and campaigns that drive adoption and pipeline impact
- Support pricing, packaging, and market segmentation strategies for AI offerings
- Craft outcome-driven narratives, use cases, and scenario libraries
- Develop customer-facing content: web copy, solution briefs, presentations, blogs
- Arm analysts, influencers, and the field with compelling AI stories
- Build enablement materials: pitch decks, battlecards, demo scripts
- Support customer references and proof points to showcase business value
- Map AI capabilities to customer journeys and adoption content
- 7–10 years in product marketing, GTM, or related roles; at least 3 in AI, ML, or intelligent automation
- Strong storytelling ability—translating complex tech into business outcomes
- Experience in enterprise B2B software with proven GTM launch success
- Solid grasp of AI trends (GenAI, agentic AI, automation, information management)
- Executive presence with strong communication and presentation skills
- Collaborative, customer-obsessed, and comfortable driving cross-functional alignment
- Experience in regulated or highly technical industries (healthcare, financial services, government)
- Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms
- Background in analyst relations or thought leadership for AI markets
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
