What are the responsibilities and job description for the Senior Manager, Lifecycle Marketing Operations position at Opendoor?
About Opendoor
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.
About The Role
Technical Skills:
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.
About The Role
- This is Opendoor's lifecycle infrastructure architect role—you'll design and build the templates, platforms, and AI-powered workflows that enable our lifecycle team to ship personalized campaigns at scale. Your job is to create lean, in-house technical capability powered by AI and automation that supports millions of customer touchpoints annually.
- You'll own the systems that make lifecycle marketing fast and effective: CDP audience definitions, Iterable campaign infrastructure, AI-generated email templates, and the production workflows that enable our lifecycle team to ship programs at speed. That means: building modular email/SMS templates that AI populates with dynamic content, managing our CDP as the audience brain, ensuring deliverability and compliance, and creating self-serve campaign tools that 10x team productivity. You'll also drive cross-functional work with Engineering (event instrumentation) and Product (data requirements) to get critical infrastructure work prioritized.
- Campaign Infrastructure & AI-Powered Templates
- Design modular email/SMS/push template systems and architect AI-powered workflows (Claude, Gemini etc.) to generate designs and HTML/CSS at scale
- Build self-serve platforms enabling the team to execute programs independently with 10x productivity improvement
- Create dynamic content systems that personalize based on user data and behavior
- Maintain brand consistency and build testing roadmaps for template optimization
- Iterable & CDP Platform Ownership
- Own Iterable configuration, workflows, and lifecycle journeys (welcome, re-engagement, nurture programs)
- Define and maintain audiences via our CDP, partnering with Engineering on event instrumentation requirements
- Sync audiences from CDP to Iterable, managing governance, naming conventions, and clean data flows
- Train team on platform capabilities and self-serve campaign creation
- Deliverability, Compliance & Campaign Production
- Ensure email/SMS deliverability, compliance (CAN-SPAM, GDPR, TCPA), and global lifecycle rules (frequency capping, consent management, suppression lists)
- QA campaigns across devices, email clients, dark mode, and accessibility
- Run end-to-end production: brief → design → development → QA → deploy
- Coordinate with Creative, Localization, Product, Engineering, and Legal partners
- AI & Automation
- Implement AI tools for email design, copywriting, and content personalization at scale
- Build automation for campaign QA, rendering tests, deployment, and repetitive tasks (broken link checks, image optimization, inbox testing)
- Train team on AI tools and self-serve capabilities
- Campaign Performance & Optimization
- Support rapid lifecycle A/B testing infrastructure
- Troubleshoot deliverability/engagement issues using Iterable reporting and data warehouse data
- Surface technical optimization opportunities and insights (send time, segmentation, template performance)
- Partner with Growth Science for systematic campaign measurement and attribution
Technical Skills:
- Expert in HTML/CSS for responsive email templates, strong experience with Iterable/Braze/Salesforce Marketing Cloud and CDP platforms
- Comfortable with APIs, webhooks, email rendering, deliverability optimization, and design tools (Figma)
- Proficient with AI tools for design, content and template generation, as well as data analysis
- 5-7 years in lifecycle marketing operations building enterprise-scale email/SMS programs (millions of sends annually)
- Track record building infrastructure that scales team productivity 2-3x through AI and automation
- Proven ability to drive work through Engineering teams without direct authority and influence roadmaps
- Deep expertise in lifecycle strategy, journey mapping, segmentation, behavioral triggers, dynamic content, and compliance (CAN-SPAM, GDPR, TCPA)
- Platform architect: Design infrastructure and self-serve systems that enable scale
- AI-native: Proven track record using AI to generate designs, code, and content with quality control
- High agency senior IC: You architect solutions, prototype independently, and build them yourself
- Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
- Segment Personas, mobile push, in-app messaging, or external partnership experience