What are the responsibilities and job description for the Demand Generation Specialist position at OpenClinica?
OpenClinica is seeking a data-driven Demand Generation Specialist to support pipeline growth and lead generation across key customer segments, including biotechnology companies, CROs, academic research institutions, healthcare organizations, and life sciences sponsors.
This role is responsible for executing, optimizing, and analyzing multi-channel demand generation programs that drive qualified leads, sales opportunities, and pipeline growth. The ideal candidate has experience managing B2B demand generation campaigns, paid media programs, and marketing performance reporting within a SaaS, healthcare technology, or life sciences environment.
The Demand Generation Specialist will play a key role in campaign strategy, audience targeting, conversion optimization, and performance analysis while helping OpenClinica scale its marketing efforts through data-driven decision-making and emerging marketing technologies. Preference will be given to candidates with experience marketing software solutions to clinical research, healthcare, biotechnology, pharmaceutical, or regulated industries.
Responsibilities
Execute and optimize integrated demand generation campaigns across Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and other digital channels
Manage campaign budgets and performance to maximize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contribution, and return on investment
Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact
Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools
Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment
Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates
Support account-based marketing (ABM) initiatives and targeted outreach programs
Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives
Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers
Conduct market, competitor, and customer research to identify growth opportunities and improve campaign effectiveness
Leverage AI-powered marketing tools, automation platforms, and emerging technologies to improve efficiency and performance
Stay current on industry trends, advertising platform updates, and demand generation best practices
Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams to ensure consistent messaging and campaign execution
QualificationsRequired
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing
Experience managing and optimizing campaigns within Google Ads and LinkedIn Ads
Proven success generating qualified leads and pipeline through digital marketing programs
Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms
Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI
Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools
Strong analytical skills with the ability to interpret data and make actionable recommendations
Experience collaborating with Sales teams to improve lead quality and conversion performance
Excellent project management, organizational, and communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Self-starter with the ability to work independently in a remote environment
Preferred
Experience marketing SaaS, healthcare technology, clinical research, biotechnology, pharmaceutical, or CRO solutions
Experience with account-based marketing (ABM) strategies and platforms
Familiarity with intent data, audience targeting tools, and revenue marketing methodologies
Experience supporting webinar, event, and content-driven lead generation programs
Google Ads, Google Analytics, Salesforce, or related marketing certifications
Experience utilizing AI-powered marketing and automation tools to improve campaign effectiveness and operational efficiency
Compensation
Base Salary: $75,000–$85,000
Annual Performance Bonus: 5–7%
Fully Remote (U.S.)
Salary : $75,000 - $85,000