Marketing Specialist

Position Overview: Responsible for creating and implementing a comprehensive marketing program to enhance Open System Healthcare’s (OSH) image and position in the marketplace, to facilitate internal and external communications, and to manage all activities and materials, including publications, media relations, consumer acquisition, and so forth. The position is comprised of 3 essential duty areas: 

1. Marketing, Communications, and PR
2. Organizational Marketing Strategy, and 
3. Corporate Development (identifying new healthcare-related business opportunities and corporate culture). 

This role manages and coordinates marketing activities for their division(s), ensuring all marketing activities align with company and marketing strategies. 

Essential Job Functions: 

• Ensure articulation of OSH’s desired image and position, assure consistent communication of image and position throughout the company, and assure communication of image and position to all constituencies, both internal and external. 
• Manage Marketing Department communications as the main Marketing point of contact for the company to their division(s). 
• Manage editorial direction, design, production, and distribution of all OSH publications. 
• Produce written copy for and maintain relationships with third-party agencies to ensure collateral creation. 
• Manage all media/social media interest in OSH. 
• Develop high-quality and effective marketing materials that correctly align with the brand strategy. 
• Formulate, direct, and coordinate marketing activities/campaigns or policies to promote services, while working with sales teams, completing campaigns on time and meeting target objectives. 
• Leads projects as assigned, such as cause-related marketing and special events.  
• Recommend short- and long-term Marketing goals and objectives to the CMO in collaboration with senior leadership and other applicable staff. 
• Ensure that all campaigns are completed within budget confines. 
• Initiate market research studies, trends, and competitor activities and analyze their findings. 
• Execute the brand plan and brand strategy and ensure all aspects of the product or company’s marketing and activities align with the ethos and goals of the brand. 
• Present division(s) brand strategy to executives and sales teams at internal meetings and conferences. 
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. 
• Keep informed of developments in the fields of marketing, communications and public relations, to assist with future OSH innovation. 
• Collaborate with branch offices to formulate an appropriate marketing messaging strategy. 
• Assist with developing a marketing strategy to unite all OSH service lines and divisions. 
• Create and present an enduring brand message that results in increased sales, brand loyalty and improving market share. 
• Champion the brand internally making sure their divisions understand the brand and its goals. 
• Coordinate or participate in promotional activities or trade shows, working with advertisers, or managers, to market services. 
• Advise business or other groups on local, national, or international factors affecting the marketability of services. 
• Develop and maintain a robust knowledge of OSH services, divisions, and brand. 
• Performs all other duties as required and assigned by OSH representative. 
• Follows Open Systems Healthcare’s Policies and Procedures. 
• Follows Federal, State and local rules and regulations pertaining to home care services. 

Required Qualifications:

• Bachelors degree in Marketing or related field, preferred 
• 1-3 years of Marketing experience. 
• Experience with managing digital campaigns. 
• Experience with common social media platforms including Instagram, Facebook, Twitter, and LinkedIn. 
• Familiarity with healthcare markt and industry standard 
• Proficient in MS office, Adobe Creative Cloud, Hootsuite. 
• Must have a reliable form of transportation.

Preferred Competencies: 

• Communication Proficiency. 
• Organizational Skills. 
• Time Management. 
• Technical Capacity. 
• Customer/Client Focus. 
• Presentation skills. 
• Able to work in a fast-paced work environment. 
• Ability to effectively communicate externally as well as internally with all levels of the organization. 
• Focus on Consumer Needs: Anticipate, understand, and respond appropriately to the needs of internal and external customers to meet or exceed their expectations within the organizational parameters. 
• Ability to handle confidential information in compliance with HIPAA.
•  Ability to handle sensitive information in a calm and professional manner. 
• Ability to lead change and innovation. 
• Ability to manage multiple tasks on a daily basis and manage time efficiently. 
• Public relations ability, interpersonal skills and professional telephone manner. 

Resourcefulness Working Conditions and Physical Demands:  

• This job operates in a professional office environment. 
• This role routinely uses standard office equipment such as computers, phones, photocopiers, and fax machines. 
• Some travel dependent on need. 
• Travel is primarily local during the business day, although some out of the area and overnight travel may be expected. 
• Quarterly travel to Washington, DC, as required. 
• Ability to perform tasks involving physical activity, which may include light-medium moving and extensive self-positioning.
• Teamwork (We Is The New Me): Works collaboratively together with others to achieve group goals and objectives. 
• Accountability (Celebrate The Wins; Be Aware of Weaknesses): Takes personal responsibility for the quality and timeliness of work and actions, and achieves results with little oversight.
• Conscientious (Do The Little Things…All Of Them): Conscientious in work ethic and interpersonal management. 
• Motivation (Know The Why): Focuses on results and desired outcomes and how best to achieve them. Gets the job done. 
• Critical Thinking and Complex Problem Solving (Work The Problem): Resolves difficult or complicated challenges. 
• Development and Continual Learning (We Don’t Set Your Limits; You Do): Displays an ongoing commitment to learning and self-improvement.

Open Systems Healthcare, Inc is an EEO Employer: All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, age, sex, religious creed, disability, or any other category protected under law.