Marketing Specialist

Title: Marketing Specialist

Department: Marketing

This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.

Duties/Responsibilities:

Content Creation

• Write and edit blogs, case studies, social media posts, and newsletters.
• Design marketing collateral such as one-pagers, deck visuals, and PDFs.
• Develop webinar slides and supporting materials.
• Collaborate with the development team to update website content and landing pages.
• Repurpose core content into multiple formats for different channels.
  
  

Communications Execution

• Draft LinkedIn content for the brand and executives.
• Publish announcements across relevant channels.
• Manage and maintain the editorial calendar.
  
  

Campaign Execution

• Publish social media content across platforms.
• Manage content uploads in CMS and HubSpot.
• Develop and execute email campaigns, including tracking in Salesforce.
• Create webinar content and scripts.
  
  

Marketing Operations

• Build and manage tracking links for campaigns.
• Update CRM and HubSpot workflows as needed.
• Maintain campaign dashboards aligned with Marketing Lead KPIs.
  
  

Education/Experience:

• 0- 2 years of experience in marketing, content creation, or digital communications.
• Strong writing and editing skills with attention to detail.
• Proficiency in design tools (e.g., Canva, Adobe Suite) and presentation software.
• Experience with CMS, HubSpot, Salesforce, and email marketing platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  
  

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.