What are the responsibilities and job description for the HCP Global Omnichannel Lead position at Opella?
HCP Omnichannel Lead
Location: Morristown, NJ
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About The Job
To lead Opella’s HCP global Omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints. This role defines the global data & omnichannel roadmap, ensuring effective deployment through ‘how to’ playbooks, platforms, segmentation strategies, and capability support to Zones and markets. It plays a critical role in delivering efficient, personalized, and scalable HCP engagement that supports both scientific and commercial objectives. In this role you will report to the HCP Global Commercial Head.
Main Responsibilities
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is: $150,000.00 - $220,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.
#GD-SA
Location: Morristown, NJ
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About The Job
To lead Opella’s HCP global Omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints. This role defines the global data & omnichannel roadmap, ensuring effective deployment through ‘how to’ playbooks, platforms, segmentation strategies, and capability support to Zones and markets. It plays a critical role in delivering efficient, personalized, and scalable HCP engagement that supports both scientific and commercial objectives. In this role you will report to the HCP Global Commercial Head.
Main Responsibilities
- Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
- Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
- Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
- Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
- Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
- Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
- Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
- 12 years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
- Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
- Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
- Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
- Excellent cross-functional collaboration and change management skills.
- Degree in Marketing, Digital, Business, or related discipline.
- Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
- Fluent in English.
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is: $150,000.00 - $220,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.
#GD-SA
Salary : $150,000 - $220,000