Adobe Martech Architect

Duration: 6-12 Months 

Role Overview

The Martech Architect is responsible for designing and implementing enterprise-grade solutions using AEM, AEP and its associated services (RT-CDP, AJO, CJA). This role requires deep expertise in data architecture, identity resolution, and integration with marketing technology ecosystems to enable personalized, data-driven customer experiences.

Key Responsibilities

1. Solution Architecture
• Define end-to-end AEP architecture, including XDM schemas, datasets, profiles, and identity stitching.
• Design data ingestion pipelines (batch, streaming, API-based) for diverse enterprise systems.
• Ensure integration with Adobe Experience Cloud products (RT-CDP, AJO, CJA) and external systems like CRM, DMPs, and cloud data warehouses.
2. Data Strategy & Governance
• Develop scalable, reusable customer data models aligned with enterprise governance.
• Implement privacy, consent, and compliance standards across all data flows.
• Optimize performance, scalability, and cost-efficiency of CDP infrastructure.
3. Integration & Activation
• Build APIs and connectors for real-time data ingestion and activation.
• Enable campaign migration from legacy tools to Adobe stack.
• Support segmentation, personalization, and journey orchestration use cases.

1. Technical Leadership
• Act as a subject matter expert for AEM, AEP and related Adobe services.
• Provide technical guidance and mentoring to engineering teams.
• Collaborate with business stakeholders to translate use cases into technical requirements.
2. Innovation & Best Practices
• Stay updated on Adobe product roadmap and emerging MarTech trends.
• Develop architectural documentation, reference designs, and best practices.
• Drive continuous improvement in AEP implementation methodologies.

Required Skills & Qualifications

• Experience: 10–15 years in data/MarTech architecture, with 3–5 years in Adobe AEP/RT-CDP/AJO.
• Technical Expertise:
• Strong knowledge of XDM schemas, identity resolution, and profile stitching.
• Hands-on experience with Snowflake, Kafka/EventHub, Azure Data Factory, APIs, and ETL tools.
• Familiarity with cloud platforms (AWS, Azure, Google Cloud Platform).
• Certifications: Adobe Certified Expert – AEP highly preferred.
• Soft Skills: Excellent communication, leadership, and stakeholder management.

Preferred Skills

• Experience in migrating campaigns from legacy platforms.
• Ability to design scalable, secure, and high-performing architectures.
• Strong understanding of SDLC methodologies (Agile, SCRUM).