Senior SEM Manager / Lead Gen (on-site, direct hire) [80595]

Overview

The Senior SEM Manager / Lead Gen is responsible for owning end-to-end paid acquisition performance and the technical pipelines that drive accurate attribution, intake performance, and case acquisition outcomes. This role operates in a fast-paced, high-volume, high-ownership environment, building and scaling complex lead-generation systems across Google Ads, Microsoft Ads, and associated platforms.

The position is based in a highly professional, corporate office setting with strict dress standards and requires close collaboration with marketing, intake, and technology teams to connect media performance to retained cases and business growth.

Type: Direct hire, fully on-site M-F, professional dress daily

Schedule: Regular hours

Pay: $130,000 - $160,000

Senior SEM Manager / Lead Gen Requirements

• 9 years of hands-on PPC experience in high-budget, ROI-driven, high-intent lead generation environments
• Proven track record improving CPL, ROAS, cost-per-case, lead quality, and full-funnel performance
• Expert-level proficiency with Google Ads, Performance Max, YouTube Ads, Microsoft Ads, smart bidding strategies, and audience segmentation
• Demonstrated experience connecting PPC performance with Salesforce or a comparable CRM, including attribution and data integrity
• Strong proficiency with CallRail, Zapier, chatbot systems, IVR routing, landing page testing tools, and dynamic tracking setups
• Deep analytical skills with GA4, performance dashboards, and troubleshooting technical issues across the funnel
• Experience designing, owning, and optimizing full-funnel acquisition systems, not just individual campaigns
• Background in call-based lead generation environments and experience working with intake or call center operations
• Familiarity with tools such as Intaker, Unbounce, VWO, Segment, Tableau, Power BI, Jira, Asana, and other marketing or workflow platforms is preferred
• Subject matter expert who is comfortable “rolling up their sleeves” to build, document, and refine SOPs and processes
• Excellent verbal and written communication skills, with the ability to present insights and recommendations to senior stakeholders
• Tech-savvy mindset, with a preference for candidates who bring a technology or marketing operations background

Senior SEM Manager / Lead Gen Duties

• Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, YouTube, and other paid media channels to drive qualified, high-intent leads
• Continuously improve lead quality, CPL, ROAS, and cost-per-case through strategic testing, optimization, and bid and budget management
• Develop, execute, and maintain structured testing roadmaps across creative, copy, bidding strategies, audiences, landing pages, and funnels
• Manage Google Local Service Ads performance, including service areas, reviews, dispute resolutions, and compliance with platform policies
• Maintain and optimize Google Business Profiles to ensure accuracy, brand consistency, and adherence to platform guidelines
• Ensure flawless lead flow and data connectivity across systems such as Google Ads, CallRail, Intaker, Salesforce, and related integrations
• Troubleshoot and resolve malfunctions across Zapier workflows, CallRail configurations, chatbot flows, IVR routing, and CRM integrations to minimize lead loss and data gaps
• Verify accurate attribution, prevent duplicate records, and maintain data integrity within Salesforce and related reporting environments
• Conduct weekly call audits to assess intake agent performance, lead quality, and case retention potential, and provide structured feedback to stakeholders
• Test and validate call routing paths weekly to ensure proper queues, escalations, language routing, and experience alignment for callers
• Analyze full-funnel performance from initial contact through qualified lead, contract sent, and retained case, identifying drop-off points and optimization opportunities
• Deliver weekly reporting on leads, spend, CPL, cost-per-case, and down-funnel metrics, including projections and performance insights for leadership
• Present strategic recommendations, competitive analysis, and performance improvement plans to marketing leadership and cross-functional partners
• Train new employees and cross-functional stakeholders on marketing systems, routing logic, intake workflows, attribution models, and reporting practices
• Ensure all activity complies with legal, regulatory, security, branding, and Google Ads policy requirements
• Document major system changes, maintain up-to-date SOPs, and contribute to scalable processes that support growth across multiple office locations

No deadline to apply.