What are the responsibilities and job description for the Digital Marketing Strategist position at Onward Reserve?
About Onward Reserve
Inspired by a mission to create a premium men's lifestyle apparel brand, Onward Reserve was founded in 2012 by TJ Callaway with a deep appreciation for life's authentic moments. Through 13 retail stores, a growing e-commerce presence, and a national wholesale business, we are committed to creating unforgettable customer experiences through high quality products both online and in-store. Onward Reserve is the first lifestyle brand that has combined timeless menswear styles, unique apparel and gifts, and personalized customer service across all channels.
Overview
The Digital Marketing Strategist role is designed to increase customer retention and lifetime value by owning Onward Reserve's post purchase communication strategy through all relevant retention channels. This seat focuses on building and executing campaigns that enhance the customer experience, foster engagement, and drive repeat purchases.
Core Responsibilities
1. Develop and manage email, SMS, and direct mail/postcard marketing strategy, calendar and flows.
2. Segment customer base and create personalized lifecycle campaigns.
3. Own loyalty and retention programs (e.g., Reserve Club communications)
4. Coordinate retention messaging and creative with internal teams.
5. Run Meta ads account or have a base knowledge of Ads Manager
Measurables
- Returning Customer Revenue
- Repeat Purchase Rate
- LTV
- Lead Capture Growth (email/SMS opt-ins)
- Meta ad performance
Compensation & Benefits
We offer a competitive salary that is commensurate with experience, along with a strong list of company benefits. If you think you would be a great fit for this role, please let us know by introducing yourself to careers@onwardreserve.com, where we will be happy to provide you with more information.