Marketing Manager

Job Title: Marketing Manager, Ono Hawaiian BBQ
Location: Diamond Bar, CA
Salary Range: $92,000 - $110,000
Reports to: Director of Marketing

Company Overview:

Celebrating our 20th anniversary, Ono Hawaiian BBQ is a fast-casual restaurant known for its Hawaiian-inspired plate lunches and other island specialties. Ono Hawaiian BBQ uses the freshest ingredients, prepared from scratch daily in each restaurant and grilled fresh to order. With over 130 locations across California and Arizona, we aim to combine the culture and “aloha” spirit of Hawaii into our restaurants to bring a taste of the islands with exceptional service in an inviting atmosphere.

Position Overview:

Ono Hawaiian BBQ is seeking a dynamic and results-driven Marketing Manager to lead our marketing team with a special focus on leveraging big data analytics to enhance brand strategy, customer engagement, and marketing performance. This role will require someone with restaurant industry experience, an analytical mindset, and the ability to manage projects and agencies. As a critical part of the marketing leadership, you will be responsible for driving data-driven marketing initiatives that align with the brand's mission to bring Hawaiian-inspired cuisine to our customers.

Key Responsibilities

Brand & Campaign Management

• Develop and execute integrated marketing campaigns across digital, social, print, and in-store channels
• Maintain brand consistency and voice across all consumer touchpoints
• Manage seasonal promotions, LTO (limited time offer) launches, and menu feature campaigns from concept through execution
• Analyze marketing performance metrics and ROI to optimize campaign effectiveness
• Stay current on restaurant industry trends and emerging digital marketing opportunities

Digital & Social Media

• Oversee all social media channels (Instagram, TikTok, Facebook, X), including content planning, community management, and performance reporting
• Partner with content creators and influencers aligned with the Ono Hawaiian BBQ brand ethos
• Manage paid digital advertising campaigns (Meta, Google, TikTok Ads) to drive traffic and awareness
• Plan email marketing programs including list growth, segmentation, and campaign performance

Local Store Marketing (LSM)

• Develop local marketing toolkits and support operations with grand opening strategies, neighborhood outreach, and community events
• Build partnerships with local organizations, schools, and businesses to drive community presence
• Coordinate catering and community marketing initiatives

Analytics & Reporting

• Track and report on key marketing KPIs including traffic, digital engagement, campaign ROI, and comp sales impact
• Use data insights to optimize campaigns and inform future marketing investments
• Manage digital marketing budget with a focus on efficiency and measurable return

Cross-Functional Collaboration

• Partner closely with operations, culinary, and finance teams to align marketing initiatives with business goals
• Work with external agencies, photographers, videographers, and vendors to produce high-quality creative assets
• Support new restaurant openings with pre-opening and grand opening marketing plans

Required:

• 4–7 years of marketing experience, preferably in restaurant, food & beverage, retail, or consumer brand environments
• Proven track record managing multi-channel marketing campaigns end-to-end
• Strong understanding of social media platforms, paid digital advertising, and email/SMS marketing tools
• Excellent written and verbal communication skills with a strong eye for creative quality
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, or similar)
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Collaborative self-starter who contributes positively to team culture
• Resourceful and solutions-oriented, comfortable adopting new technologies and systems to optimize marketing performance and execution
• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred

• Experience with fast-casual or multi-unit restaurant brands
• Basic graphic design skills (Adobe Creative Suite)

Benefits:

• 401(k) matching program to help you save for retirement.
• Comprehensive dental insurance coverage for you and your dependents.
• Health insurance plan to support your well-being.
• Generously paid time off to rest, relax, and recharge.
• Vision insurance to ensure your eye health.

Company Perks:

At Ono Hawaiian BBQ, we value our employees and strive to provide a positive work environment. In addition to competitive compensation, we offer online employee discounts to amusement parks, restaurants, movie theaters, spas, sporting events, and so much more! We believe in creating opportunities for our employees to enjoy their time outside of work and make lasting memories with their families and friends.

Physical Demands:

• Occasionally lift and carry items (minimum of 25 pounds)

Environmental Conditions:

• Office environment
• Requires up to 25% travel to support restaurant locations, grand openings, and marketing activations.

Additional Information:

Ono Hawaiian BBQ is an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Ono Hawaiian BBQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.