Senior Manager Retention & Lifecycle Marketing

About Onnit

Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.

We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.

If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!

Overview

The Senior Manager, Retention & Lifecycle Marketing, reporting to the Director of eCommerce, builds the most ambitious subscription and loyalty program in the supplement category. Subscription and loyalty are not repeat purchase mechanics, they are how Onnit recognizes the people who live this brand, train every day, take the work seriously, and choose us as part of how they show up. The mission is to turn customers into members, members into community, and community into a moat no competitor can copy.

This role lives at the intersection of brand and revenue. Subscriber take-up, churn, and LTV all matter. They are the consequence of doing the deeper work right.

What You Own

• Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
• Lifecycle email and SMS via Klaviyo, end to end
• Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
• Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
• Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
• The connection point between brand, community, ambassadors, and the people who buy
• Cross-functional partnership with paid, brand, creative, customer service, and finance
  
  

Required Experience

• 4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing
• At least 3 years at a digitally native DTC brand with a meaningful subscription business
• Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution)
• Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar)
• Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus
• Track record of measurable subscriber retention or LTV improvement, with the cohort data to prove it
  
  

Required Skills

• Builds flows, writes briefs, and segments audiences without handing it off
• Reads cohort retention and churn curves with confidence
• Designs milestone, gifting, and tier economics that hold up to unit-economic scrutiny
• Translates brand voice into lifecycle without losing either
• Communicates retention performance in numbers when it counts and stories when it matters
• Spends time inside the community, the ambassador program, and the customer service inbox before recommending anything large
  
  

What We Need You To Understand

• The Onnit customer is not a casual supplement buyer. They train, they read, they push themselves, and they pick brands that respect that
• Subscription is a commitment customers make to themselves through us. The job is to honor it
• Loyalty is recognition for living the work, not points for placing orders
• Fitness, performance, recovery, mental clarity, and human optimization are not adjacent to the role. They are the role
  
  

How We Work

• Customer obsessed, data first, iterative testing as the default
• Brand and performance treated as one job, not two
• Direct communication and short feedback loops
• Open to being wrong when the data says so
  
  

Onnit takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible and employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

USA Pay Range: $120,000 USD - $135,000 USD

Benefits

• Full medical, dental, and vision benefits
• Basic Life Insurance
• Immediate 401(k) eligibility with company matching
• Unlimited vacation
• Paid holidays
• Flexible workplace policy
• $100/month flexible benefit stipend
• Tuition reimbursement
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others
  
  

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status