What are the responsibilities and job description for the Marketing Specialist position at Onewater Marine Inc?
Position Overview
OneWater Marine’s marketing team is seeking a highly motivated and creative Regional Marketing Specialist to join our team. In this role, you will assist with the development and execution of marketing strategies and programs designed to enhance our dealer network’s growth and profitability. Working closely with the Marketing Manager and Director of Marketing, you will help ensure that our dealers receive the marketing support needed to excel in their markets.
Key Responsibilities
- Collaborate with leadership and the marketing team to develop and implement dealer marketing strategies aimed at increasing brand awareness and driving sales.
- Assist in planning and executing marketing campaigns, promotions, and co-op marketing initiatives to support dealer sales objectives.
- Support digital marketing efforts, including managing email campaigns, social media activities, and online advertising to boost dealer engagement.
- Provide dealers with essential marketing resources, tools, and guidance to enable effective promotion of our products and services.
- Work with cross-functional teams to ensure seamless execution of events, coordinating with sales, marketing, and operations departments.
- Conduct post-event analysis and present recommendations to inform and improve future strategies.
- Perform market research to stay informed of industry trends and competitor activities, identifying potential opportunities for growth.
- Carry out other duties as assigned.
Requirements & Specialized Skills
- Demonstrated experience participating in successful marketing campaigns that result in sales growth.
- Strong project management skills, with the ability to multitask and meet multiple deadlines at once.
- Excellent communication and interpersonal skills.
- Strong analytical abilities, coupled with problem-solving skills, initiative, and creative thinking.
- Proficiency in Microsoft Excel, Word, and Outlook.
- Experience with project management software and platforms.
- Intermediate understanding of CRM software.
- Ability to work independently as well as collaboratively within a team environment.
Education & Experience
- Bachelor’s degree in marketing, communications, or a related field.
- 2-3 years of experience in B2B sales, marketing, or business development, preferably within the marine, dealer support, or similar industry roles.
Travel Requirements
Travel is expected to be between 10% and 20% of the time.
PHYSICAL DEMANDS
C=Constantly | F=Frequently | O=Occasionally | R=Rarely |
(5-8 hrs. /shift) | (2-5 hrs. /sift) | (Up to 2 hrs. /shift) | (Not regular part of job) |
Physical Activities | |||
Remaining in a stationary position, often standing or sitting for prolonged periods | F | Repeating motions that may include the wrists, hands and/or fingers | C |
Moving about to accomplish tasks or moving from one worksite to another | F | Operating motor vehicle | F |
Communicating with others to exchange information | C | Assessing the accuracy, neatness and thoroughness of the work assigned | C |
Hearing | C | Talking | C |
Seeing | C | Eye/Hand/Foot Coordination | C |
WORK ENVIRONMENT
Environmental Conditions | |||
No adverse environmental conditions expected | x | Poor ventilation |
|
Hazardous conditions |
| Small and/or enclosed spaces |
|
Noisy environments |
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Physical Demands | |
Sedentary work that primarily involves sitting/standing | ☒ |
Light work that includes moving objects up to 20 pounds | ☐ |
Medium work that includes moving objects up to 50 pounds | ☐ |
Heavy work that includes moving objects up to 100 pounds or more | ☐ |
This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)
OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.