What are the responsibilities and job description for the Director, Partner Marketing position at OneTeam Partners?
About OneTeam Partners
OneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorships, and media, specializing in commercializing group licensing rights for college and professional athletes. Established in 2019, OneTeam is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), Women’s National Basketball Players Association (WNBPA), MLS Players Association (MLSPA), and U.S. Women’s National Soccer Team Players Association (USWNTPA), with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group name, image, and likeness rights for the playing members of these associations, as well as those from the NWSL Players Association (NWSLPA), U.S. Rugby Players Association (USRPA), League Championship Series Players Association (LCSPA), and thousands of college athletes. By leveraging the group IP and influence of these athletes, OneTeam creates value in games and interactive, consumer products, sponsorship, athlete and partner marketing, and content and media.
Preferred Location
Remote (Preference for Midwest/Northeast region – Chicago, Atlanta, Dallas, NY, Boston)
Role Summary
The Director, Partner Marketing is responsible for leading and scaling OneTeam’s Player Association marketing partnerships with a particular focus on the USWNTPA, NWSLPA, WNBPA and MLBPA. This role owns post sale client management, executional excellence, and long-term success of OneTeam’s sponsorship, athlete marketing and event activations programs, ensuring best-in-class delivery for marketing partners while driving revenue growth and partner satisfaction.
This position serves as a senior leader within the Partner Marketing team, overseeing complex, multi-partner programs and guiding cross-functional collaboration across content, athlete relations, and sponsorship sales, as well as key activations for consumer products and games licensees. The Director will elevate partner relationships from day-to-day management to long-term strategic planning and renewals, while mentoring and supporting junior team members responsible for program execution.
The ideal candidate brings deep experience in sports marketing and sponsorship activation, strong client leadership skills, and the ability to manage both client planning and high-level program oversight across multiple partnerships.
Primary Duties And Responsibilities
Marketing Partnership Strategy & Leadership
The anticipated salary range for this role is $130,000 - $150,000 bonus opportunity. Final title, level, and salary will be commensurate with the candidate’s experience and qualifications.
OneTeam Partners also offers a generous benefits package that includes: medical, dental, vision, supplemental benefits, wellness benefits, paid vacation, and a 401k plan. The above compensation reflects the anticipated salary range for this position based on Los Angeles, CA and current national data. Title and actual pay may be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.
Working Conditions
This role involves computer-based work, including video conferencing and frequent written and verbal communication with internal teams, game developers, and external partners. Extended periods of sitting and screen time are expected. Semi-regular travel may be required to attend meetings, industry events, or partner visits, which may include standing, walking, or transporting light materials (e.g., laptops, promotional items). The position requires the ability to work across multiple time zones, manage concurrent projects under tight deadlines, and adapt to shifting priorities in a fast-paced, dynamic environment. This role can be remote or based in an office setting, depending on organizational needs.
Equal Opportunity Employer
OneTeam Partners is an equal opportunity employer. Applicants are considered for positions without regard to veteran/military status, race, color, religion, sex/gender, national origin, ancestry, age, disability, genetic information, pregnancy (including childbirth, lactation, and related medical conditions), alienage or citizenship status, sexual orientation, gender identity or expression, or any other category protected by applicable federal, state, or local laws.
OneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorships, and media, specializing in commercializing group licensing rights for college and professional athletes. Established in 2019, OneTeam is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), Women’s National Basketball Players Association (WNBPA), MLS Players Association (MLSPA), and U.S. Women’s National Soccer Team Players Association (USWNTPA), with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group name, image, and likeness rights for the playing members of these associations, as well as those from the NWSL Players Association (NWSLPA), U.S. Rugby Players Association (USRPA), League Championship Series Players Association (LCSPA), and thousands of college athletes. By leveraging the group IP and influence of these athletes, OneTeam creates value in games and interactive, consumer products, sponsorship, athlete and partner marketing, and content and media.
Preferred Location
Remote (Preference for Midwest/Northeast region – Chicago, Atlanta, Dallas, NY, Boston)
Role Summary
The Director, Partner Marketing is responsible for leading and scaling OneTeam’s Player Association marketing partnerships with a particular focus on the USWNTPA, NWSLPA, WNBPA and MLBPA. This role owns post sale client management, executional excellence, and long-term success of OneTeam’s sponsorship, athlete marketing and event activations programs, ensuring best-in-class delivery for marketing partners while driving revenue growth and partner satisfaction.
This position serves as a senior leader within the Partner Marketing team, overseeing complex, multi-partner programs and guiding cross-functional collaboration across content, athlete relations, and sponsorship sales, as well as key activations for consumer products and games licensees. The Director will elevate partner relationships from day-to-day management to long-term strategic planning and renewals, while mentoring and supporting junior team members responsible for program execution.
The ideal candidate brings deep experience in sports marketing and sponsorship activation, strong client leadership skills, and the ability to manage both client planning and high-level program oversight across multiple partnerships.
Primary Duties And Responsibilities
Marketing Partnership Strategy & Leadership
- Serve as the senior point of accountability for partnership success (activation, contract fulfillment, account management renewal) across both PAs and Marketing Partners
- Develop and lead post-sale annual marketing partnership plans that align sponsor objectives with OneTeam and Player Association priorities
- Partners with Sales Solutions and Sales Teams to identify new activation concepts and partnership opportunities that drive incremental revenue and deepen partner engagement
- Serve as a senior relationship lead for key brand partners, agencies, and Player Associations
- Build and maintain trusted relationships with senior stakeholders, ensuring that the brand feels their objectives are well-represented, while also balancing the needs of OneTeam and the Player Association partners we represent
- Lead partnership execution conversations with partners to align marketing objectives, campaign priorities, renewals and performance outcomes to PA and athlete assets
- Partner with sales to spearhead the partnership renewal processes through strategic planning, program storytelling, and executive-level presentations
- Oversee the end-to-end lifecycle of sponsorship and athlete marketing programs, from post-sale activation development through execution, reporting, and optimization
- Provide senior-level guidance on budgets, contracts, KPIs, and performance measurement
- Ensure consistent quality, brand integrity, and compliance with Player Association and partner requirements
- Drive collaboration across content, athlete relations, consumer products, games, and licensing teams to deliver integrated partner programs
- Serve as an internal expert on marketing partnership rights, activation capabilities, and Player Association nuances
- Motivate and align internal stakeholders to deliver partner commitments on time and at a high standard
- Lead quarterly and annual business reviews for key marketing partners and Player Associations
- Partner with finance and operations to ensure accurate tracking of budgets, performance metrics, invoicing and reporting
- Advise senior leadership on partner performance, risks, and growth opportunities within the marketing partnerships portfolio
- Provide direction, mentorship, and support to Senior Managers and Managers within Partner Marketing
- Establish best practices for program management, partner service, and cross-functional workflows
- Contribute to the development of scalable processes and tools to support team growth
- Represent OneTeam at industry events, partner meetings, and activations as needed
- Additional duties and responsibilities as assigned
- Bachelor’s degree or equivalent practical experience
- 7–10 years of experience in strategic partnerships, account management, brand consulting, or sports marketing / sponsorship activation
- Strong understanding of group player rights and/or sports partnership structures
- Proven ability to manage senior-level client relationships and engage effectively with executives
- Comfortable managing complex relationships among multiple stakeholders
- Exceptional written and verbal communication skills, including public speaking and presentation skills
- Strong strategic thinking and problem-solving abilities
- Demonstrated ability to manage multiple complex initiatives simultaneously
- High level of organizational and project management capability
- High degree of professionalism and the ability to interact with senior management and external stakeholders
- Ability to operate effectively in a fast-paced, evolving environment
- Interest in and knowledge of sports and athlete-driven business models
- Experience supporting or leading events and partner programs preferred
The anticipated salary range for this role is $130,000 - $150,000 bonus opportunity. Final title, level, and salary will be commensurate with the candidate’s experience and qualifications.
OneTeam Partners also offers a generous benefits package that includes: medical, dental, vision, supplemental benefits, wellness benefits, paid vacation, and a 401k plan. The above compensation reflects the anticipated salary range for this position based on Los Angeles, CA and current national data. Title and actual pay may be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.
Working Conditions
This role involves computer-based work, including video conferencing and frequent written and verbal communication with internal teams, game developers, and external partners. Extended periods of sitting and screen time are expected. Semi-regular travel may be required to attend meetings, industry events, or partner visits, which may include standing, walking, or transporting light materials (e.g., laptops, promotional items). The position requires the ability to work across multiple time zones, manage concurrent projects under tight deadlines, and adapt to shifting priorities in a fast-paced, dynamic environment. This role can be remote or based in an office setting, depending on organizational needs.
Equal Opportunity Employer
OneTeam Partners is an equal opportunity employer. Applicants are considered for positions without regard to veteran/military status, race, color, religion, sex/gender, national origin, ancestry, age, disability, genetic information, pregnancy (including childbirth, lactation, and related medical conditions), alienage or citizenship status, sexual orientation, gender identity or expression, or any other category protected by applicable federal, state, or local laws.